Business Books Don’t Write Themselves!

By: Susan Wilson Solovic, CEO,

Lessons learned from entrepreneur by susan solovic
August 15, 2011
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Many entrepreneurs recognize the value of writing a book to promote their brand. There is no doubt, becoming a published author adds credibility to your resume. But writing a book is a difficult challenge, and simply talking about doing it won’t get it done.  I know.  I’ve just completed my fourth book which will be published in October by AMACOM -- a division of the American Management Association.

So here are the answers to some typical questions I get from would-be authors.

1.  Should I hire someone to write my book for me?   There are people you can hire to write a book on your behalf, but even with their services you’re going to have to be significantly involved.  You’re the expert who has the knowledge to share and you’ll have to convey all that wisdom to the writer which takes time.  Plus, depending on the experience and ability of the writer, it can be expensive. 

2.  Where do I start?  If you want to write a book quit talking about it and do it.  People frequently say, “Oh I’ve got a wonderful idea for a book, but I can’t seem to find the time to write it. I’m so busy with my business.”   

Well, we’re all busy, but when you truly want to do something you find time to do it.  No one sits down and writes a book all at one time.  At least no one I know does it that way.  Every book I’ve ever written took at least nine months to one year to complete and sometimes the finished product looked much different than my original concept. 

The best piece of advice I can share with you for writing a book is to get started.  Start today or tomorrow, but not next week.  Schedule time most every day to write, even if it’s only 15 minutes, and write something even if you think what you’re writing makes no sense at all.  Personally, I recommend writing at the same time everyday and at the time when you are most creative. 

3.   How can I get a book published?  As for getting the book published, there are lots of on-line self-publishing options available that are reasonably priced and allow you to print small quantities so you can easily make changes.  For example, you can customize your book for specific clients.  However, generating sales for a self-published book is extremely difficult. 

As for securing a contract with a publishing house, that’s a lot tougher.  My recommendation is to purchase the Writer’s Reference Guide.  It lists all the publishers along with the types of books they publish and their contact information.  The great thing about working with a commercial publisher is they have established sales distribution channels. 

Now, as for my new book.  Here’s my offer to you.  If you reserve your advance copy now, I’ll send you a package of free gifts right away.  Plus, you’ll be entered to win a trip for 2 to the Hacienda del Mar Resort in Cabo San Lucas, Mexico -- airfare included.  Make your purchase online at  Maybe while you’re relaxing on the beach you can start writing your book.  For more info click HERE.