Today's Entrepreneur: Kyle Roberts

Meliza Solan Surdi · February 23, 2011 · Short URL:

No. 1 mistake: Not hyping up a product before a launch and not pricing around for prototyping

Vator's community is the home to entrepreneurs who embrace their passion and follow their dreams.

Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entreprenener, we'd like to hear from you.

Today's entrepreneur is Kyle Roberts, CEO and founder of Kade Elements. According to his VEQ (Vator entrepreneur assessment test), Kyle is good at project development, technology design, and marketing management.


I Am: An aspiring entrepreneur

Name companies you've founded or co-founded:

Kade Elements (Flix)

If you are an entrepreneur, why?

I want to invent something cool.

List your favorite startups:

Glif, Dieline

What's most frustrating and rewarding about entrepreneurship/innovation?

Trying to get people to just look at your idea. Even when they like it, it is almost impossible to get them to buy it. But it is very rewarding when someone looks at your product and say "thats perfect, i need that". I want to fulfill a need people have, i don't want to just make pointless products.

What's the No. 1 mistake entrepreneurs make?

Not hyping up my product before a launch. Another is not pricing around for prototyping. I should of done more research on a Prototyping company and not use just the ones i could find. I have been threw 4 Prototype companies and still looking for a better one.

What are the top three lessons you've learned as an entrepreneur?

Listen to everyone but dont absorb it all. Friends and family will love whatever you do, so make sure to get outside opinion.

Think about your cost before hand. I thought i would only spend a few grand on getting my company off the ground. Then i realized all the red tape.

IMPORTANT!! Find someone who has a business that you like and start talking with them. They will tell you things you never would of thought of.

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