Today's entrepreneur: David Saad

Meliza Solan Surdi · February 22, 2011 · Short URL:

No. 1 mistake: Believing in their reality and being in denial....

Entrepreneurs often live unstable lives. But as they courageously take risks, they'll make several mistakes which become valuable lessons for the rest of us.

They have their ups and downs. But at the end of the day, these creative daredevils are the ones who are changing the world.

Within our community you will find a number of talented entrepreneurs.

We've just created new profiles for our Vator members to share their story. So if you are a first-time, serial, or even an aspiring entrepreneur, we'd like to hear from you.

Today's entrepreneur is David Saad, CEO and founder of Braintec, In-D-Pocket, Calibra, Clupedia, and Luristic. According to his VEQ (Vator entrepreneur assessment test), David is good at team motivationial skills, negotiating, and he is a thought leader.

I Am: An Entrepreneur and Angel Investor

Name companies you've founded or co-founded:

Braintec, In-D-Pocket, Calibra, Clupedia, Luristic

Name companies you've invested in:

Braintec, In-D-Pocket, Calibra, Clupedia, Luristic

Name startups you worked for:

Braintec, In-D-Pocket, Calibra, Clupedia, Luristic

If you are an entrepreneur, why?

Don't like to have a job to live, but like to live for my job. Enjoy the process of inventing/innovating and beating all odds.

List your favorite startups:

Other than mine, I like Groupon, Flipboard, SecondMarket, and Qwiki

What's most frustrating and rewarding about entrepreneurship/innovation?

Solving the chicken-n-egg problem - frustrating when you can't solve it and very rewarding when you do.

What's the No. 1 mistake entrepreneurs make?

Believing in their reality and being in denial instead of being brutally honest about the real reality and take the necessary steps to correct things.

What are the top three lessons you've learned as an entrepreneur?

1. Execution is everything - you're as good/bad as your team.

2. Always listen but often ignore by following your intuition.

3. Size and control matter - what's even better than owning a small percentage of a big pie, is owning a big percentage of a big pie.







Support VatorNews by Donating

Read more from our "Today's Entrepreneur" series

More episodes

Related Companies, Investors, and Entrepreneurs

Clupedia Corporation


Joined Vator on

Clupedia is the encyclopedia of Clues from crowds.  Clues consist of people’s opinions about anything and everything, from products to politics and everything in between.  What Wikipedia is for words, Clupedia is for clues.  While Wikipedia collects from the crowds the definitions of words, Clupedia collects from the crowds their opinions. If you have an opinion about something (and who doesn’t), Clupedia is the ultimate platform that allows you to express your opinion either at any point of interest anywhere on the World Wide Web using Clupedia Toolbar, or from a centralized location using our web site.  Essentially, it is the ideal “expression engine” that propagates your clues, diffuse your ideas, and spreads your opinions like brushfire from anywhere to everywhere.    It is no longer about just rating, reviewing, or even blogging, but rather, it is about influencing.  You may write a review at any of the popular reviews sites, or you may write an editorial column in your magazine, or you may write an article in your blog, in all those cases, people have to go where your opinion resides.  So you might be vocal, but are you being heard?!!  Clupedia expands the walls of your web site, your magazine, or your blog to the whole World Wide Web by bringing your opinion to the people wherever they are at.  In short, why limit yourself by hoping that they will come to you.  With Clupedia you can go to them with just one click.  That’s compelling!!! On the other hand, if you want to get the inside scoop about something (because what you don’t know might hurt you), Clupedia Toolbar sits eagerly in your browser ready to serve you with just one click from wherever you might be – no need to go anywhere or search for anything.  Clupedia is where word of mouth travels and buzz hums so that you no longer need to hear it through the grapevine.  It will forever change your surfing habits, leaving you wondering how you ever surfed the web without it.  Clupedia brings you on a silver platter the wisdom of crowds - the collective opinions of people, which is often smarter than the opinion of a single expert.  In his eloquent book entitled “The Wisdom of Crowds”, James Surowiecki explains why the many are smarter than the few and how collective wisdom shapes businesses, societies, and nations.   Whether using our web site or our browser toolbar, Clupedia allows you to generate new clues or retrieve existing clues for free and with great ease, classic elegance, trendy style, and unparallel convenience.  So if you think that YouTubing, MySpacing, or Starbucking with a “1/3 decafe triple grande sugar free vanilla white chocolate non fat stirred carmel Macchiato” are addictive, then wait until you start generating clues or peeking through people’s clues!!! Clupedia includes comprehensive features, advanced functionality, high usability, robust scalability, and very rich user experience.  It combines the best computing paradigms found on the desktop, the web, and mobile devices.


Types of Clues

 Clues can be ratings, reviews, pros, cons, suggestions, recommendations, notes, referrals, blogs, links, and favorites.  You can select one or several of those different ways of expressing your opinion in a single clue.  Thus, you can be very brief by just rating, or you can be elaborate by reviewing, recommending to others, and suggestiing to the manufacturer.   Like unified messaging where different types of messages such as voice mail, e-mail, or fax messages are saved in a single inbox, Clupedia supports a single integrated clue that includes one or several types of opinions in a single transaction. 



Formats of Clues Clues can be expressed in text, audio, or video.  Clupedia lets your imagination and creativity wonder by supporting rich text format which can include all kinds of formatting, highlighting, alignments, bullets, fonts, illustrations, icons, emoticons, backgrounds, sound, animation, special effects, etc.     



Privacy & Security Clues can be:

  • Private: only you can access them.
  • Sem-private: only those users that you named can access them.
  • Semi-public: anyone can access them except those whom you specified.
  • Public: anyone can access them.


When an item in a web page is clued, a marker appears next to it as shown in the screenshot below.  In order to avoid cluttering with markers the web page that you are visiting, you can be selective by specifying in your settings the types of markers that you would like to have displayed.  For example, you can choose that only markers about a specific category or by specific Clupedians ought to be displayed.   When you hover your mouse over a marker, a pop-up appears with a list of categories of clues that have been assigned for the selected clued item.  For example, if the word “Bonds” has been clued, the pop-up will include:

  • Sports Cards
  • Business & Industrial
  • Business organizations

 The corresponding average rating and the number of clues are displayed next to each category.  If the list does not include the category that you are interested in, that would mean that there are no clues for the desired category.  In such case, you can create a new clue with a new category that interests you.  If you click on a particular category, then you will get the corresponding list of clues, which you can then search, sort, group, and filter.  Standard filters include top rated clues, most visited clues, most recent clues, clues that were generated by specific Clupedians who belong to your trusted circle, etc. , etc.     


Pages & Items Clues can be about either a web page or an item in a web page.   An item in a web page can be any word or a combination of up to 10 words that can be highlighted using the highlighter located in Clupedia Toolbar.  Hence, a highlighted item can be a person, company, product, service, activity, pet, idea, social issue, politics, religion, education, or anything and everything displayed on the web.   Once you highlight an item to be clued, you must then select its category from a folksonomy (i.e., a collaborative taxonomy of categories created by the crowd – a term coined by a technology blogger Thomas Vander Wal).  Such folksonomy allows you to handle homonyms.  For example, the word “Bonds” can be tagged as a name of a person, a relationship, or a financial instrument.  Furthermore, in order to avoid clutter, common words or prepositions such as if, then, than, the, a, and, else, and the like cannot be clued without permission.    


Propagation & Aggregation of Clues Clues are instantly propagated and aggregated.  For example, if you create a clue about a product from one web page, your clue is instantly propagated to all web pages that include that product.  Vice versa, if you go to any web page and click on the marker of that clued product, all its clues from all sources from all Clupedians are brought to you with just one click at that point of interest.    



Grading, Voting, & Censoring A valid clue is a good clue which includes a positive, neutral, or even negative opinion.  On the other hand, an invalid clue is a bad clue which includes incomprehensible, illogical, irrelevant, bashing, libeling, slandering, insulting, disparaging, vilifying, defaming, offensive, profanity, slur, smear, or pornographic material.   In addition to our own internal editors, we rely on our Clupedians to police clues by reporting invalid clues, grading clues, and voting for Clupedians.  As a result, a meritocracy system establishes the merit, status, and reputation of Clupedians which helps safeguard the integrity of Clupedia.  



Referring & Blogging Once you create a clue, you can refer it to your friends as well as post it onto your blog.  In doing so, you increase your probability of diffusing or spreading your opinion around beyond the walls of your blog.  



The Meta Web The World Wide Web consists of millions of web sites with billions of web pages that describe companies, people, animals, products, services, activities, ideas, politics, etc.  Some of it is good but a lot of it is not.  We’re drowning in a sea of irrelevant information.  Fortunately, here comes our savior - the meta web - the web about the web built by the people for the people.  The meta web consists of the opinions of people about what is displayed on the web.  The meta web is a shortcut that cuts through all that clutter.  However, the meta web can’t be built without you.  By sharing your wisdom and your experience with others, you will contribute to this ambitious endeavor which will make the web much more informative, collaborative, connected, and convenient.  While the web has introduced democracy by leveling the playfield, the meta web is about meritocracy (i.e., who has merit and who doesn’t).  You deserve to rely on information that has merit which can be delivered with style to you through the wisdom of crowds by Clupedia – the encyclopedia of clues from crowds.



By generating clues, you will:

  • Help others by sharing your opinion
  • Contribute to the wisdom of crowds
  • Earn recognition and notoriety
  • Establish your online merit
  • Become famous
  • Win prizes

Earn some cash

By retrieving clues, you will:

  • Never, ever, be caught clueless
  • Be “in the know”, which is always cool
  • Get a second, third, or nth opinion from the crowd
  • Cut through all that clutter
  • Boost your surfing habits
  • Find influencers
  • Discover some interesting trends



Joined Vator on

Luristic is a pioneer and a leader in Rich User Experiences (RUE) for websites, web applications, desktop applications, mobile applications, embedded applications, and games.

RUE is a complex yet very exciting field which requires the precision of a software engineer, the analytics of a computer scientist, the heuristics of a cognitive behaviorist, and the creativity of an artist.  In short, that’s all the left and right brains that any single normal brain can handle. 

Luristic is a new breed of firm that combines the technical skills of an innovative software company along with the creativity of an avant-garde agency.  While one skill set alone is difficult enough to master, we are raising the bar and doing the hard work so that you don’t have to. 

What interests us at Luristic is the extraordinary.  So whether we are your short-term hired guns or your long-term partner, we produce killer applications for you.  We are particularly apt at turning the complex simple, and the simple powerful.  We get motivated by demanding customers who want it all – from functionality to efficiency, from reliability to scalability, from flexibility to security, from usability to beauty, from function to form, from art to science, from intuition to analytics, from quantitative to qualitative, and everything in between. 

As a result, we take a holistic approach by offering a comprehensive set of products and services that deliver world-class, award-winning, and state-of-the-art applications and websites with very rich user experiences that lure, attract, engage, convert, and retain users with extensive features, robust architecture, logical taxonomy, flexible workflow, intuitive navigation, and stunning graphical user interface.

While on one hand we consider ourselves progressive in our craft by often finding ourselves pushing the envelope on the design and the engineering fronts, yet we are rather conservative when it comes down to work ethics. 

In short, RUE is all we do, and we do it right. 


David Saad

Joined Vator on