The company hopes to have FDA trials of its FebriDx test done this yearRead more...
Recognized by TED and John Doerr, stealth startup secures monetary approval from August Capital
The startup modestly places this quotation at the bottom of its introduction page, but I’m moving it to the top of this article because it gives me the most hope for Bubbli:
“I’ve seen the future,” attributed to John Doerr of Kleiner Perkins Caufield & Byers. Yes, Doerr of the iFund, sFund, Twitter’s massive late-stage investment and more Silicon Valley goodies.
On top of that invaluable testimonial, the startup has the honor of soft launching at TED, which means we’ll know more about the service by the beginning of March.
You can check out their website for more information, but it’s all pretty cloudy. The company was co-founded by designer Terrence McArdle and Ben Newhouse, notable for creating an augmented reality app for Yelp called “Monocle” that let you see reviews for businesses just by pointing the camera at them.
Since they’re not giving us any information besides references to the Matrix, some general facts about contemporary technology along with sketches of flying saucers, here’s my crazy theory for they’re doing:
They’re saying they want to “build the matrix” by making the virtual and the real “indistinguishable” and they want to effect this transformation somehow with smartphone pictures. Based on that foundation, my guess is that Bubbli wants to aggregate all our GPS-tagged photos into a virtual world. Think of each photo we take as just one little bubble on the surface and the vision of our world as the ocean.
It would be something like crowdsourcing the mission of those Google Street View cars, but taking it way beyond the road. (Those cars can’t see inside restaurants or forests, now can they?) My ridiculous prediction is that Bubbli wants the smartphone users of the world to contribute to a massive, interactive world image.
Of course, there’s the issue of time: our world isn’t static. Sometimes there’s a Christmas tree at Rockefeller Center and sometimes there isn’t. And there are probably a lot more problems, but that’s why I’m a writer and not an engineer. (By the way, if you're an engineer, Bubbli is hiring.)
It would be quite ambitious, but they've impressed both TED and John Doerr, so I’m going way out there.
Tear apart my theory or post your own in the comments.
Read more from our "Trends and news" series
The company has highlighted these new tools using facial models displaying a range of emotionsRead more...
The program will now be accessible from more devices, making it available to self-insured employersRead more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Yelp is the fun and easy way to find, review and talk about what's great (and not so great) in your world. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp makes it fast and easy by collecting and organizing your friends' recommendations in one convenient place.
...the ultimate city guide that taps into the community's voice and reveals honest and current insights on local businesses and services on everything from martinis to mechanics.
...just real people, writing real reviews, and that's the real deal.
...a fun and engaging place for passionate and opinionated influencers to share the experiences they've had with local businesses and services.
...the definitive local guide in the San Francisco Bay Area and a force to be reckoned with in Chicago, New York, Boston, Los Angeles and Seattle. But really, we're everywhere. From Austin to Madison and everywhere in between, reviews are coming in from all over the country!
...word of mouth marketing - amplified. Savvy local marketers now have a great channel to effectively target local consumers.
Since July 2004, co-founders Jeremy Stoppelman (CEO) and Russel Simmons (CTO) and their Yelp crew have been striving to make life better for people who love to patronize great local businesses. Discovering accurate information on local establishments has never been this entertaining. Writing reviews has never been this fun, easy and addictive!
Joined Vator onFounded in 1995, August Capital is a leading venture capital firm actively investing in entrepreneurial teams throughout the information technology market spectrum.