Who's the social customer?

Bambi Francisco Roizen · January 11, 2011 · Short URL: https://vator.tv/n/15c2

Lithium Technologies CEO Lyle Fong explains how corporations are getting social

Today's consumer is pretty vocal. Sometimes their voices, or opinions, are worth cultivating, aggregating and leveraging. Lithium Technolgoies has raised some $45 million in venture financing to do just that for corporations. in this first segment of my four-part series with Lyle Fong, CEO and founder of Lithium Technologies, we talk about what corporations are doing differently today (vs pre-Facebook/Twitter days) to service their customers and how Lithium is helping them tap into social communities to find their biggest fans and advocates.

Among the big brand names listed as Lithium clients are Best Buy, AT&T and Zephora. Watch my interview with Lyle as he explains how Zephora is using Lithium to help engage with its customers.

(Note: Be sure to catch our interview in which Lyle talks about how corporations are integrating game dynamics into their customer-service and marketing initiatives.) 

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Lithium Technologies


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Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.


Lyle Fong

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Lyle is the co-founder and CEO of a stealth mobile gaming company. Prior, Lyle also co-founded Lithium and Gamers.com.

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