The Vator Splash NY (December) finalists

Ronny Kerr · December 15, 2010 · Short URL:

Top 10 finalists have three minutes to pitch their startup on the Splash stage

Vator Splash NY

It's under 30°F outside, the coldest conditions yet for a Vator Splash event, but that shouldn't stop the last Vator Splash finalists of 2010 from elatedly showing off their startups.

In the next hour, the first five of the top 10 finalists will take the stage to deliver their pitches (in under three minutes) to over 200 people in attendance. All 10 companies were chosen mainly based on peer voting held in the Vator Splash competition, where nearly 70 companies participated and over 1,000 votes were cast. Here's a brief rundown of the top 10 startups and what they're here to offer.

Finalists are listed in order of appearance at Vator Splash. All finalists are headquarted in New York unless otherwise stated.

AsktheDoctorAskTheDoctor is a Q&A site focused on healthcare questions. Users of the free service can ask real doctors any health-related questions. Main categories on the site include Diet & Fitness, Parenting & Pregnancy, and Sex & Beauty, and there is also a full drug directory. The Toronto, Canada-based startup was created by Dr. Suneel Sharman along with entrepreneur Prakash Chand.

AwesomeTouchAwesomeTouch is a developer of large-format multitouch displays, like those built by Nextwindow. "Think 50-inch smartphone on a wall or window." Simple enough. The Lexington, Kentucky-based startup, headed by CEO Nick Such and COO Brian Raney, says the market for this technology will grow 5x by 2013 and will reach $9 billion by 2015.

SportaneousSportaneous, a clever portmanteau of "sport" and "spontaneous," is a site that helps people find pick-up sports games in their area. Through both an iPhone app and website, users can search for specific games that fit their schedule or skill level. Focusing first on New York City and San Diego, Sportaneous is currently aiming to reach 500,000 users before looking into various revenue models, including subscription fees from private facilities, premium membership options and location-based ads.

StyleCasterStyleCaster is a media company focused on fashion and beauty styles for women. Founded in 2008, the startup first raised a Series A round of $4 million last year. With a focus on content, shopping and community, StyleCaster wants to be the number one hub for women's fashion needs.

SkillSlateSkillSlate connects people with local service providers. The startup believes that current venues for service providers, like Google and Craigslist, fall short of what a Web service of this kind could do. Service providers like movers, handymen, and dog walkers create an online business presence on SkillSlate, where potential customers search for them.

grovoGrovo is an online training platform that uses video courses to teach people how to use popular Web sites. Targeting businesses, individuals, educators and non-profits, Grovo ignores no relevant niche of the Internet, with videos that, for example, teach users how to promote on Facebook, bid on eBay, search for jobs on LinkedIn, and monitor Web traffic with Google Analytics. 

WinitoWinito helps people manage their athletic life. The startup says it helps anyone who needs help tracking personal fitness, training for a marathon, participating in a Friday night poker club, bonding with colleagues in a corporate soccer league, or competing in a premier football program.

HedgeableHedgeable wants to help more people participate in popular hedge funds by bringing investment opportunities to investors with as little as $100,000. The startup sees a big market in the 33 million American households with between $100,000 and $1 million in liquid assets. Investors are charged a flat management fee for building a portfolio on Hedgeable.

TigerTradeTigerTrade helps firms manage and grow their businesses in developing countries, particularly in southeast Asia. On the TigerTrade site, which just went live in the past week, buyers, suppliers and service providers can connect with each other through an international business network fleshed out with product information and market data for developing countries.

Event NowEvent Now makes finding service providers for events and parties easy. Searching through vendor categories like venues (bars, halls), food (bakeries, restaurants) and entertainment (artists, fireworks), consumers can quickly find local professionals for upcoming events. Founded in 2009, Event Now already has a multi-faceted business model that includes subscriptions, advertising and business-to-business marketing campaigns.

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BuildingLayer is a collaborative map of the indoor world. We enable organizations to more effectively navigate spaces, track inventory, manage facilities, and visualize other indoor data layers. We're making "lost" obsolete.

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StyleCaster Media Group is a disruptive digital media company that empowers both style enthusiasts and the brands that want to reach them.  StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all its online destinations.



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TigerTrade is a business-to-business website that helps firms connect, manage, and grow their business in developing world markets.

Through the TigerTrade website, developing country firms can build profiles, showcase their products, and connect with international buyers. International firms can explore developing world markets on-line, search for partners, and build business relationships to increase distribution and sales. 

TigerTrade also provides information, tools, resources, and services needed for international trade and business development.  


TigerTrade is launching in the US and Indonesia in November 2010, focusing on the apparel, textiles, footwear, furnishings, and home accessories industries. 

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Sportaneous makes it easy for busy people to play sports by harnessing location-based technology to facilitate pick-up sports games at any time.  Through the Sportaneous mobile app and website, a person can quickly view all sports games that have been proposed in his surrounding neighborhoods.  The user can choose to join whichever game best fits his schedule, location, and skill level.  Alternatively, a Sportaneous user may spontaneously propose a game himself (for example, a beginner soccer game in Central Park three hours from now), which allows all Sportaneous users in the Manhattan area to join the game until the maximum number of players has been reached.



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Grovo is the leading online platform that trains users on top Internet tools and cloud services with 60-second, personalized videos. 

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Ask The Doctor ®


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Ask The Doctor is a digital health platform accessible to any patient with an internet connection.

Recently, Ask The Doctor became an official partner of the National Institute of Health (NIH), publishers of PubMed. The question and answer data collected provides insight into how patients communicate their health concerns and has helped identify unmet medical needs internationally.

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Winito is the easiest way to organize and track your athletic life!
Whether you are tracking your personal fitness, training for a marathon, participating in a Friday night poker club, bonding with colleagues in a corporate soccer league, or competing in a premier football program, Winito has the tools to manage your activities with ease. 

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Have you ever had trouble finding a mover, handyman, dog walker, or any other service provider? If you search on Google, you’ll end up with a lot of big (expensive) companies. If you go to Craigslist, you’ll find plenty of inexpensive service providers, but you won’t know who’s good and who isn’t. SkillSlate is going to change that. By allowing service providers to easily create an online business presence, and by aggregating thousands of providers in each vertical, we leverage the collective power of individuals to rank highly in search, bringing more exposure and business to the ‘little guy.’ 

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Event Now


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EventNow that takes away the hassle for consumers looking to hire local professionals for an upcoming party or event, by getting event vendors to compete for local projects so consumers don’t spend days finding the best local vendors in their area.  Consumers save lots of time and money and Vendors grow their business with great ROI  which is much needed in their industry.




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Hedgeable is a technology enhanced investment management firm.

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