Murad was appointed last week, succeeding founding CEO Stephanie TileniusRead more...
Internet marketing entrepreneur, Melih Oztalay, discusses business in Michigan
Oztalay has two words for Metro Detroit: early adoption. In the eyes of this downtown Birmingham- based entrepreneur, it’s a key phrase that will go a long way towards reinventing the region’s economy for the 21st Century
Oztalay started SmartFinds Internet Marketing in the early 1990s as an Internet service provider, getting in on the ground floor of the economic juggernaut that changed the world. His 13-person company specializes in everything from search engine optimization to mobile application advertising. He’s kept his firm at the forefront of technology trends, sometimes dragging Metro Detroit’s conservative business culture with him.
In the early years of his company, Oztalay couldn’t help but fantasize that he’d be retired on a South Pacific island if only he had set up his business in California instead of Michigan. Why? Because the dynamic entrepreneurial culture on the coasts doesn’t just make early adoption a priority, it makes it a necessity. Oztalay believes Michigan needs to be bolder, become a trendsetter instead of just waiting on the sidelines to see if something takes off.
"We're just not open to innovation that is outside of our manufacturing space," Oztalay says. He adds that introversion has broader implications than just job creation and profit margin expansion. "It's difficult to change that culture," Oztalay adds. "That goes to the fact that we're not able to retain our next generation here in Michigan. Their future is not our past."
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As a web marketing agency, Smartfinds is able to provide businesses with multi-channel web marketing strategies.
Our energy and our ability to deliver sound strategies for our clients are directly tied to our entrepreneurial culture. We thrive on wit and passion for what we do, and our team is collectively involved in our leadership style of serving our teams, our employees, our partners and our clients.
When a client comes for big, meaningful ideas, we take these ideas and exceed expectations through collaboration and helpful education. We do not provide them simply with “services”, but rather act as an internal swat team of digital media experts – an extension to their organization.
We have been in the Internet business since 1994 and in the Advertising and Marketing business since 1987. We have a team of 13 that includes project managers, writers, creative developers, technical developers, advertising team and marketing team.
Six major sections of the business: Research, Strategy and Planning; Creative Development; Technical Development; Internet Marketing; Internet Advertising; Geographic Marketing; Management, Measurement and Analysis.
Major Clients include: American Community Mutual Insurance, BASF Chemicals, Big Boy, Compuware, Checker Sedan, Delphi, Detroit Convention and Visitors Bureau, DTE Energy, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Auto Group, Soave Enterprises, Vietnam Veterans of America, Wendy’s.
As a digital marketing agency, we are results oriented in our strategic approach. While our competitors are service providers and task oriented, our focus is to manage and aid all aspects of the client’s sales and business growth.