VatorSplash Finalist: Hey! You Up There!

Chris Caceres · June 11, 2010 · Short URL: https://vator.tv/n/1021

Upcoming startup wants to be the online sports network for your kids

San Francisco, Ca.-based Hey! You Up There!, competed a few weeks ago at our Vator Splash event in San Francisco.  The company's VP of Strategy, Jim Kiles presented his pitch on stage in front of several hundreds of entrepreneurs and investors.  Here's the video we captured and a summary of what the company is working on.

The startup is building an online video network geared towards children who love sports.  It's a half hour weekly sports variety show that features studio hosts and reporters on location at arenas and sporting events.  Beyond the show, Hey! You Up There! also has a Website which serves as a hub for user generated content, contests, the official TV show, and extra behind the scenes footage.  The company said it presents an investment opportunity in a venture that will tap the $200 billion tween market and is three months away from its public launch.

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Hey! You Up There!

Startup/Business

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Hey! You Up There! is creating the go-to network for kids who love sports and their "sports parents." The network delivers virtual and real-life experiences through social media and live festivals. Video is a key value driver, including user-generated content and a TV show where the kids are on-camera as much as high-profile athletes.

We present an investment opportunity in a venture that will tap the $200 billion tween market and is 3 months away from its public launch. 

Content And Platforms

We will reach kids and parents through a television show, a participatory web site and major live events, all revolving around kids, sports and fun.

Television Show: Hey! You Up There! is a high‐energy half‐hour weekly sports magazine/variety show that puts tweens firmly in charge, both as studio hosts and roving reporters. They take us behind the scenes at sporting events, stadiums, and arenas - where they get to interview athletes from a kid angle, and hang with entertainers and other colorful characters that make up the world of sports. They introduce us to "super" kids in the studio, who excel as athletes, performers or difference makers. They present exercise and nutrition segments that are funny and engaging, featuring mascots, dance crews and flash mobs. They participate in games and sketches, off‐the‐wall challenges, and fun contests.

Web Site: Hey! You Up There! online is a hub that prominently features User Generated Content contributed by members, as part of the Kid Reporter contest, the Youth Mascot contest or simply out of a desire to express themselves. There will be segments from the TV show as well as web‐only content, including extended interviews, "making of" material and bloopers. Tweens will have the ability to suggest show topics and segments, to rate videos and vote for their favorite contestants. Plus all the other bells and whistles that tweens want on their site - games, leaderboards, quizzes, polls and opportunities to personalize their experience. Parents get their own dedicated section.

Live Festival: KidsGotGame! is a free family festival which serves as the exclamation point for our multifaceted, fun, kid‐centered celebration of sports. Like the television show and the web site, KidsGotGame features Athletes, Mascots, and Performers, Kid Reporters and Families ‐ bringing together everyone who loves the world of sports in a playful and participatory setting.

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