Eric Ries on pivots and continuous deployment

Bambi Francisco Roizen · May 10, 2010 · Short URL:

Train your judgment to get better so you get to the right product before you run out of money

In this third part of my four-segment interview with Eric Ries, author of the "Lessons Learned" blog, Eric talks about the concept of continuous deployment and "pivoting." To pivot essentially means to change course. The idea is that companies ultimately zig and zag to success. Eric teaches companies to learn how to develop their judgment so they can make smarter and quicker decisions about changing course before running out of money. 

In the interview, I asked Eric to elaborate on a number of articles he has written and contributed to VatorNews.

Here are the articles I refer to in the interview:

Pivot, don't jump to a new vision

Beware of vanity metrics

The Cardinal sin of community management. 

Why continuous deployment?

Be sure to watch interview No. 1 and No. 2 with Eric.

Interview 1: Eric Ries on his lean startup awakening

Interview 2: Eric Ries on his lean startup methodology





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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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