In partnership with TubeMogul, gWallet helps major brands boost video engagement
gWallet, a virtual currency platform for social media developers, came out with some impressive post-holiday statistics today, highlighting the unprecedented influence of a solid monetization solution for engaging users and capturing revenue.
Partnering with online video analytics company TubeMogul, which tracked the success of gWallet videos last month, gWallet helped various publishers see increased user engagement and, in turn, rising revenues. In one week, gWallet saw its campaigns reign in 480,000 views and over 1 million minutes of total viewing time, with users sticking around to watch videos for an average of two minutes. The San Francisco-based startup presented the following graph to compare user engagement on gWallet's platform versus content presented on comScore's top 250 sports sites:
According to gWallet, some of its publisher partners saw a 600% rise in revenue--nothing to be spoken lightly of.
Best Buy, K-Mart, Nestle, Coke, and The History Channel are just a few examples of the big name brands that took advantage of the launch of gWallet Video.
"Our goals for 2009 were to bring major brands into the virtual currency and social media advertising space, and the use of video was a key component in making these goals a reality," said Gurbaksh Chahal, CEO and founder of gWallet. "This year, we will continue to drive additional innovation through a new set of products that brings brands into one of the fastest-growing sectors of digital media."
Chahal's words are not to be doubted, as gWallet has continually developed new features and tools to augment and improve its platform. In December, the launch of
gLTV hailed the introduction of a new set of analytical accessories that emphasize a focus on the lifetime value of each actual user.
gWallet has raised $12.5 million to date, with $10.5 million of that coming in
just last month, when it closed its Series A round, led by Adams Street Partners and Trinity Ventures.
Steven Loeb
