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Cloud computing giant stepping into social networking, launches a "Facebook for the enterprise"With Salesforce.com's Dreamforce conference kicking off this week in San Francisco comes a major announcement from the company. It's launching a product called Salesforce Chatter, which the cloud computing giant describes as a "Facebook for the Enterprise."
Salesforce is stepping into a market already touched on, social networking for enterprises. Some startups playing in the space include CubeTree, a freemium enterprise collaboration suite which recently raised $8 million, as well as other companies like Socialtext.
Chatter will allow companies to collaborate in real time with a secure, private social network for their business, says Salesforce. It will include familiar social networking features such as: profiles, status updates, feeds, groups, social apps, social content, social sharing, Twitter integration, Facebook integration and mobile compatibility.
Also, Chatter will be available for developers to integrate onto their Force.com applications, which Salesforce says will "instantly become social."
"Twitter is based on the idea that the open exchange of information has a positive global impact. We see a lot of the same inspiration behind Chatter. We think it will enable employees to find more information, more quickly, from the people and content that matters most to them," said Jason Goldman, director of products, Twitter.
The product won't be available until 2010 and the company announced it will be sold for $50 per user per month and will include Salesforce Chatter, Salesforce Content and Force.com.
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Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world.
Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of delivering enterprise applications via a simple Web site. Salesforce.com is constantly building on that legacy by improving and expanding our award-winning suite of on-demand applications, our Force.com platform for extending Salesforce, and our one-of-a-kind AppExchange directory of on-demand applications.
Salesforce.com has received considerable recognition in the industry, including:
• Technology of the Year (InfoWorld, 2004, 2005, 2006)
• Editors' Choice Award (PC Magazine, 2002, 2003, 2004)
• Visionary Award (SDForum, 2004)
• Best of the Web (Forbes, 2003)
• CRM Excellence Award (Customer Inter@ction Solutions, 2003, 2004, 2005, 2006)
• Top 100 Innovators Award (BusinessWeek, 2006)
• Innovation Award (AMR Research, 2005)
• CODIE Award for Best CRM (2002, 2003, 2004, 2005, 2006)