Google adds tools to Services for Web sites

Access providers now offered Web Elements, performance trackers, and hosting tips

Recognizing the ease with which ordinary people can now create Web sites without any knowledge of programming expertise, through the use of hosting services, Google released a few tools in March 2009 called Google Services for Websites. Including Webmaster Tools, AdSense, Custom Search, and Site Search in the new program, Google sought to offer a set of key services that hosting sites could attract new users with and which old users could put to good use.

Already, Google has some big name providers signed up, including Go Daddy, FatCow, and Aplus.net.

“Webmasters can configure accounts, submit Sitemaps with Webmaster Tools, create Custom Search Boxes for their sites and monetize their content with AdSense, all with a few clicks at their hoster control panel,” said Rajat Mukherjee, Group Product Manager, in a Google Blog post yesterday afternoon.

The post announced the addition of a couple key tools that expand the Google Services for Websites suite.

With the implementation of certain Web elements, access provider clients can choose to add “maps, real-time news, calendars, presentations, spreadsheets and YouTube videos on their sites.” Other Web elements see Google adding services that increase the ability for customers to add community to their sites, as well as refining search results. Page Speed enables Web hosts to monitor network bandwidth traffic and activity, enabling them to optimize their settings for their particular users. Finally, Google also launched a Tips for Hosters page which provides budding Web site creators with helpful tips for having complete control over their pages, like how to use Google Analytics to track traffic or Google Translate to go international.

This is far from Google’s only foray into helping non-programmers run Web sites.

Besides Blogger, Google’s own blogging platform, the company also provided a service called Google Page Creator up until recently, specifically targeted at users with no HTML knowledge but serious excitement about building a site. The service has now been replaced with Google Sites, which so far is a more organic and fluid experience than its predecessor, allowing mind-numbingly simple incorporation of external media files.

Continuing its dedication to aiding the non-professional upload his or her content online, Google with the Services for Websites suite once again proves its number one mission is to make information more free and flowing through the Internet.