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AlwaysOn Summit at Stanford - Polly Sumner on how Salesforce employees get inspired to innovate
Innovation writers block? Try these methods practiced by Salesforce to get the ideas rolling.
Since its founding in 1999, Salesforce has grown into a platform in which developers can build and customize their own cloud based applications. The company has about 55,400 customers and over 1,500,000 subscribers. So how does Salesforce continue to innovate and come up with new products and ideas for the rest of the world to utilize?
"Innovation just doesn't happen in companies because of a new product idea, it happens because of something that's disruptive," explained Polly Sumner, President and Chief Adoption Officer of Salesforce over at the AlwaysOn Summit at Stanford.
Salesforce actively encourages its employees to donate 1% of their working time to communities in need. Sumner explained, "Some of our best and most innovative ideas come from experiences our employees have when they go off and spend 1% of their time doing something for a non-profit foundation. And the numbers we get from the giving part of our business, is just incredible...I've been astonished at product ideas and new ways of doing business."
At the same time, Salesforce will also organize its employees into small groups of 10 to solve problems. Sumner explained, executives put together a team, present them with a question, and give them a timeframe to solve it.
"And they do it Saturdays, Sundays, they do it at night, it becomes something they become really passionate about," revealed Sumner on how the teams go about solving problems.
The video clip filmed at the AlwaysOn Summit at Stanford, highlights Sumner on the subject of innovation.
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Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world.
Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of delivering enterprise applications via a simple Web site. Salesforce.com is constantly building on that legacy by improving and expanding our award-winning suite of on-demand applications, our Force.com platform for extending Salesforce, and our one-of-a-kind AppExchange directory of on-demand applications.
Salesforce.com has received considerable recognition in the industry, including:
• Technology of the Year (InfoWorld, 2004, 2005, 2006)
• Editors' Choice Award (PC Magazine, 2002, 2003, 2004)
• Visionary Award (SDForum, 2004)
• Best of the Web (Forbes, 2003)
• CRM Excellence Award (Customer Inter@ction Solutions, 2003, 2004, 2005, 2006)
• Top 100 Innovators Award (BusinessWeek, 2006)
• Innovation Award (AMR Research, 2005)
• CODIE Award for Best CRM (2002, 2003, 2004, 2005, 2006)