Long form Web-video consumption catching on

YouTube remains No. 1 in streams, but Hulu increases 490 percent year-over-year, reports Nielsen

A quick link from a chat message, or a viral email that points to some random kid singing a popsong, is something we're all quite familiar with when browsing the Web. 

That's why YouTube, which mainly consists of short form videos, remains the No. 1 video destination in the US with 5.5 billion total streams in April of 2009, according to metrics released by The Nielsen Company today. 

Hulu, our favorite site for viewing long form videos, remains No. 2, with 373 million total streams in April, and continues to experience explosive growth trajectory, increasing 490 percent in total streams year-of-year.  This is a clear sign that consumers on the Web are beginning to realize the Internet is also a good place to view full length programming.  

Here's a table from Nielsen Online's report.