Two companies building on Internet radio

RadioTime and Ando Media partner up to build analytics tools for the Internet audio market

Besides while riding in cars, I don’t really know anybody who still listens to traditional AM/FM broadcast radio in their homes.  

The last time I did was a few months ago when moving to a new apartment.  Not having cable or Internet set up yet, I decided to bring an old, battery powered boom box to break the silence while moving boxes in and out of the place.  This is an exception.

What seems to be the current trend, is that more and more people are listening to online radio streams.  You see it everywhere, iTunes, Windows Media Player, Live365- the list goes on.   This is obviously clear to broadcasters.  And with the Internet as the new radio tuner, new revenue generating opportunities have arisen for broadcasters and advertising partners. 

Companies like RadioTime and Ando Media, are parterning up today to figure out ways to monetize off the current state of Internet radio – that which is streaming your local AM/FM broadcasts on the web.

RadioTime, currently aggregates over 100,000 stations and shows.  Ando Media provides real-time audience measurement and ads management solutions for the Internet audio market.  Together, they’ve announced plans to provide radio broadcasters with a robust navigation utility and audience measurement statistics for the RadioTime community.

Their goal is to provide its broadcast partners with information about their online audiences’ listening habits to create strategic advertising campaigns.  

RadioTime’s online radio tuner is all over the place.  It offers its huge collection of stations for companies who want to build ‘radio’ into their products.  Some of the current companies making use of this technology are Logitech, Cisco, Kodac, Windows Media Center, Yahoo and Windows Mobile.  

From their announcement, “The Internet is the new radio tuner, and that creates new revenue-generating opportunities for broadcasters and their advertising partners,” says Dan Halyburton, President, RadioTime. “RadioTime has made broadcasters’ programs available to listeners on their PCs, laptops, iPhones, Windows Mobile devices and an ever-growing variety of connected devices."