Entertainment & Digital Media Overview

Roy Stewart · April 15, 2009 · Short URL: https://vator.tv/n/805

where we are, where we are going by Logos 2012 Entertainment

The State of the Global Entertainment Industry
The Global Entertainment Media Biz is forecasted to Hit $103 Billion in 2011.
The global entertainment and media business will grow at an average annual rate of 4.9% over the next several years, rising from $81.2 billion in 2006 to $103.3 billion in 2011, according to a report from PricewaterhouseCoopers. Growth is expected to be fastest in the Asia-Pacific region, which will see an even higher 6.8% annual growth rate.  Digital Music and Digital Cinema in the U.S. are expected to experience significant growth during the period, with Digital Music overtaking physical distribution in 2010.

As of 2009, there are 7000 Digital Cinema screens worldwide to facilitate DCI compliant (Hollywood Studio Grade quality) Digital Cinema in theaters. A Kagan analyst predicted that by 2011 there would be over 16,000 Digital Cinema screens in the U.S. alone.

The global internet audience for the first time surpassed 1 billion people in December 2008, according to new figures released by Comscore. The US. Internet users watched a record of 14.3 billion online videos during December 2008, an increase of 13% from the previous year, with Europe and Asia approaching similar numbers.

Mobile TV viewership will rise to over 500 million by 2013 fueled by the switchover to digital broadcasting in the U.S. and other major markets, according to a report from market research firm ABI Research. According to Nielsen media Research, as of the 3rd quarter 2008 there were 10.3 million U.S. phone subscribers who subscribe to mobil video.

One in five U.S. Internet users (21%) ages 13 to 54 now watches full-length streaming episodes of TV shows online and 65% of these viewers say “they expect to be able to watch their favorite shows on the device of my choice” according to new findings from market research firm Knowledge Networks. Amazon.com, Apple iTunes Store and other services have begun offering theatrical movies for sale via digital downloads and renting in high definition formats.

Social Networks are now more popular than email according to a new report from Nielsen. “Social networking has become a fundamental part of the global online experience”, said John Byrbank, the CEO of Nielsen Online. “While two thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”

Movies continue to be the most recession proof medium, with ticket sales in the first two months of 2009 up 16% to $1.75 billion and attendance up 15.8%, according to Media by Numbers.

“The cinema is a relatively inexpensive way to be entertained. If people don’t have money to go on a big vacation, they take a mini-holiday at their local movie theater. So the environment of challenging times is generally good for us, but that doesn’t mean it always works. You need to have good movies. People are not going to escape the burdens of the day by going to see a bad film.”, John Fithian, president of the National Association of Theater Owners.

“Virtually every segment of the entertainment and media industry is shifting from physical distribution to digital distribution of content," said Wayne Jackson, global leader of PricewaterhouseCoopers' entertainment and media practice. "As this shift continues, we see more revenue opportunities for entertainment and media companies.”

iPods. Video enabled Cell Phones. Flat panel PC and TV screens. High Definition TV sets. 100s of High Definition TV Channels. 7000+ Digital Cinema Theatrical Screens. Hardware comes in all shapes and sizes. Never before has content been in such heavy demand.

Customer Problem
Digital Media Lifestyle. People want to watch content when and where they want to and on various devices: iPods, Cell Phones, PC and TV, HDTV, 7000+ Digital Cinema Screens. Content is King and in heavy demand worldwide. A new opportunity has presented itself for a company to address this global demand, this need to empower the hardware devices - to bring them to life with fresh content – original compelling entertainment.

Our Solution
Original compelling digital media entertainment content that can be repurposed to fill ALL digital pipelines and multiple revenue producing streams is the solution for the customer problem. Film and music related content is the most sought after of all content online and we have fused the two and utilize both online and offline markets for said content and created the means for each medium to cross promote each other boosting revenue from each. We have several copyrighted intellectual properties ready to be developed and produced as entertainment content (movies, series for both online and offline markets and music).

Behind The Project(s) will feature exciting behind the scenes look at the movies in the making including interviews, music performances , guest musician performances, comedy skits and other exciting, fresh, cool content. All content will be video taped and these video files will be placed on our main site and syndicated to other sites. Some of these video files may become viral videos that can aid, promote and further market all that the Partnership is doing. What is unique is that the online content is tied into the offline content (the movies) and the two work in tandem to draw audiences into each respective medium thus generating promotion, customers and revenue.

Target Market
All ages of people globally who enjoy music and film related content, the most sought after of all content. 1 Billion + people.

Compelling Digital Media Content is the current and future "operating systems" for all digital devices and platforms. “Microsoft meets YouTube meets the Studios". The GP is engineered for providing original compelling content for all devices, platforms and screens in both online and offline worlds. Creating this "software" to be enjoyed by a global population is our mission and the means to generate significant revenue.

With the General Partner’s lowered cost threshold, the partnership can achieve profitability faster than competitors. We are on the edge of cutting edge and re-define the concept of innovation. Our approach may be the solution for today’s 3.0 digital economy resulting in a world-class company.

For USA citizens, in 2009, the U.S. Government renewed the Job Creations Act originally enacted in 2004. Section 181 of the Job Creations Act represents the first time that the U.S. federal government has recognized the impact of entertainment productions being produced outside the U.S. hoping to obtain tax incentives and cheap labor in other countries. The U.S government passed tax legislation to actively combat the flight of film and television programming. Section 181 permits a 100% write-off for the cost of motion pictures, regardless of what media they are destined for (e.g., theatrical, television, DVD, etc.). An individual or company who makes an investment into Section 181 qualified productions can take a 100% deduction of their investment against their passive income in the year their investment was made.

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