Fostering Positive Change through Partnership

Rich Reader · February 17, 2009 · Short URL:

Lessons Learned in Listening & Engagement for Integrated Brand Marketing Practices

Success in social media objectives can take place when a brand obtains authenticity and authority with an otherwise inaccessible niche audience by enabling users, members, and communities to excel in endeavors that they believe in and love.


In her keynote address to OMMA Social San Francisco 2009, Angela Courtin (SVP Marketing, Entertainment & Content, MySpace) explains how multiplatform and multichannel joint venture programs can energize users needs and create positive changes when constructively aligned with integrated brand marketing.  She illustrates two such campaigns:


As a creator, producer, director, or supporter of social media, each of us hears many experts speak about the importance of forming partnerships such as these in the quest to accomplish important goals.  We should all appreciate the examples which Ms. Courtin has put forward, and be inspired to strike the right deals with the right partners for the campaigns that matter in the users in our social communities.

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