Startup CEOs = head cook and bottle washer

Bambi Francisco Roizen · February 16, 2009 · Short URL:

VoloMedia CEO Brian Steel offers up 3 P's - potential, people, priorities

It comes down to potential, people and priorities.

Those are the lessons from Brian Steel, CEO and President of Volomedia, a provider of advertising and reporting solutions for downloadable video and audio, such as podcasts. 

Let's start with potential. For Steel, the business has to be big enough to be worthwhile. The business has to be in a market with significant potential to attract talent and capital. Otherwise, he's not interested.

Then there's people. "As the CEO of a small company, you're the proverbial head cook and bottle washer," said Steel. You need to competent people to handle their respective businesses, because many times you'll be fundraising. 

Thirdly, priorities. "You'll always be short on time, short on people and short on runway," he said. "You have to be able to stop each person in the hallway and make sure each team member knows what the company’s priorities are,' he said.

Make sure you have milestones and interim check points, and have those priorities calibrated.


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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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VoloMedia, Inc.


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Founded in 2005, VoloMedia provides advertising and reporting solutions that help publishers unlock the value of their downloadable audio and video assets while enabling advertisers to accurately target high-value emerging markets. The company is located in Mountain View, CA and is funded by Mayfield Fund, Sutter Hill Ventures and Worldview Technology Partners. The company’s patented products and technology are utilized by some of the largest media companies as an invaluable component of their measurement and monetization strategy.


Brian Steel

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