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VoloMedia CEO Brian Steel offers up 3 P's - potential, people, priorities
It comes down to potential, people and priorities.
Let's start with potential. For Steel, the business has to be big enough to be worthwhile. The business has to be in a market with significant potential to attract talent and capital. Otherwise, he's not interested.
Then there's people. "As the CEO of a small company, you're the proverbial head cook and bottle washer," said Steel. You need to competent people to handle their respective businesses, because many times you'll be fundraising.
Thirdly, priorities. "You'll always be short on time, short on people and short on runway," he said. "You have to be able to stop each person in the hallway and make sure each team member knows what the company’s priorities are,' he said.
Make sure you have milestones and interim check points, and have those priorities calibrated.
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Founded in 2005, VoloMedia provides advertising and reporting solutions that help publishers unlock the value of their downloadable audio and video assets while enabling advertisers to accurately target high-value emerging markets. The company is located in Mountain View, CA and is funded by Mayfield Fund, Sutter Hill Ventures and Worldview Technology Partners. The company’s patented products and technology are utilized by some of the largest media companies as an invaluable component of their measurement and monetization strategy.