Funding roundup - week ending 10/17/08

Meliza Solan Surdi · October 19, 2008 · Short URL:

Webaroo, Eventful, and Sonoa Systems are among companies that raised funds

It's that time again for the weekly roundup of companies in the mobile, video, digital media, social network, and advertising sectors that raised money this past week.


Webaroo raised $11 million from Charles River Ventures and Helion Venture Partners, according to PE Hub. The India-based company is a mobile software provider for consumers around the world.



Eventful Inc. raised $10 million from Telefonica, Bay Partners, and Draper Fisher Jurvetson, according to a press release. The San Diego, California-based startup is a developer of a service for discovering and promoting local events.


Sonoa Systems Inc. raised  $10 million from Third Point Ventures, Norwest Venture Partners, Bay Partners and SAP Ventures, according to a press release. The Santa Clara, California-based software company provides management for hosted computing environments.



BillShrink raised $8 million from Bessemer Venture Partners, according to Venture Beat. The Menlo Park, California-based startup advises users on ways to reduce their bills. 


SkyBitz Inc. secured $8 million from Orix Venture Finance, according to a press release. The Sterling, Virginia-based company is a provider of asset tracking services providing real-time information to customers.


Blurb. Inc. nabbed $5 million from Canaan Partners and Anthem Venture,            according to peHub. The San Francisco-based startup is a developer of free downloadable software that provides users with the option to lay out and print their own book.





 Twofish Inc.raised $4.5 million from TriplePoint Capital, Rustic Canyon, and Venrock Capital according to a press release. The Palo Alto-based start up creates a “digital resources planning solution,” sort of like enterprise resource planning  for virtual worlds



MirriAd raised $2 million from London Seed Capital, Oxford Technology Management, South East Growth Fund, and Seraphim Capital according to a press release.  The London-based company specializes in integrating brands into video content on TV and the Web.



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Sonoa Systems, Inc.


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Sonoa provides analytics, management and governance solutions for APIs, feeds, and cloud services. Sonoa ServiceNet is deployed as a proxy between service providers (such as an API) and consumers (such as an enterprise application or mashup), serving as a single point of controlover service policy. Sonoa uses a network-router design that supports the high concurrency required by the Cloud with extremely low latency. It is configured and administered without writing code and available as either software, a hardware appliance or a cloud service. See Sonoa solutions, drill-down into key features, or download the ServiceNet Technical Brief. 



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Blurb is a company and a community that believes passionately in the joy of books – reading them, making them, sharing them, and selling them.

Holding a finished book with your name on the cover is a truly amazing feeling; it’s one of those experiences everyone should have. As software people, designers, and publishing professionals at the top of our game, we realized something both incredible and obvious:

there’s no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book. Or a zillion books, for that matter.

So we put our minds together, and developed a creative publishing service simple and smart enough to make anyone an author – every blogger, cook, photographer, parent, traveler, poet, pet owner, marketer, everyone. (This means you.)



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Twofish was founded in 2006 by Lee Crawford, a veteran of both the gaming and financial software markets. Lee foresaw the need to collapse his two areas of expertise and set out to provide the world's first enterprise-grade solution for managing the very specific banking, commerce, and inventory needs of interactive entertainment companies.

Along the way, Lee has assembled a world-class team with expertise across consumer internet, electronic payments, interactive entertainment, supply chain management, enterprise infrastructure, and economic research.



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MirriAd's unique embedded advertising process enables advertisers to reach large audiences in a compelling but unobtrusive way. The brand is embedded in the heart of the content, providing invaluable association with it. The image cannot be skipped. But it does not interrupt, delay or obscure the content, and so it does not annoy the viewer.

Working with MirriAd is easy. MirriAd offers brands and their agencies content inventory. The whole process is managed online, and clients have full visibility of all key aspects of a campaign.



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What is Eventful?

Founded in 2004, Eventful is the leading events website which enables its community of users to discover, promote, share and create events. Eventful’s community of users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies.

People use Eventful to track and share events with their friends and community in many ways:

  • import iTunes and performer lists and keep track of which favorites are coming to town
  • easily export events via feeds, calendar widgets, third-party calendar services, email alerts and much more
  • keep track of what’s happening at favorite venues and see where favorite performers are appearing
  • weekly email event guides are completely customized based on a user’s interests, with recommended events in their city
  • add events to your personal watch list and see what events your friends and groups are watching (and going to)
  • add events to Eventful for free and promote events to the entire community

Eventful’s unique Demand service empowers users to influence where their favorite performers, candidates and other celebrities appear by creating viral grass-roots campaigns to “Demand” them in their town. Tens of thousands of musicians, comedians and political candidates use Eventful Demand to engage with millions of their fans and supporters to find out where they are in Demand. Performers are able to use Eventful Demand to make informed decisions about where to appear and can communicate with their Demanders via highly targeted email tools. Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers, politicians and others. is built upon a unique, open platform that enables partners and web applications to leverage Eventful’s data, features and functionality via the Eventful API.



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Webaroo is the pioneer and leading provider of offline web technology. Webaroo is a free software service that allows users to download web content onto their mobile devices and search it anytime, anywhere, without a connection.



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SkyBitz is the leading mobile asset management company, providing real-time information to customers throughout North America in the fields of transportation, rail, intermodal, marine, energy and heavy equipment, With SkyBitz, you can pinpoint your mobile assets 24/7 anywhere in the world.