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Video distribution and production platform is growing nicely
Kyte, which is trying to be a dominant video distributor and production platform, announced Tuesday that its Mobile Producer for Nokia S60 mobile phones is widely available to all publishers. The Mobile Producer had been in beta with some 900 users, from artists, independent bloggers to large branded news sites and entertainers, such as Huffington Post, 50 Cent, SPIN Magazine, KCRW, and KRock. Since using Kyte's application, artist 50 Cent has received over 36.5 million views on his channel, which has been embedded on over 68,000 .
The Mobile Producer has also only been available for anyone with a Nokia N95. As of Tuesday, Mobile Producer will be available on many Nokia S60 3rd edition camera phones.
This means publishers have a wider array of hardware options to arm their reporters/bloggers, giving them the ability to live stream to their Kyte channel or record and upload later.
"We've seen momentum in partners using this," said Gannon Hall, Kyte's chief marketing officer, who is in this video explaining the announcement and demonstrating the application. In the video, Gannon also shows how Kyte's customers are using the application.
The publishers and content creators using Kyte appear to be gaining a lot of traction.
50 Cent's channel has received over 36.5 million views and had been embedded on over 68,000 web sites.
Extra Raw has had 482,705 views to date. And the "Extra's Friends" video comments channel has had 2331 views to date since launching on Sept. 18.
To date, Huffington Post has had 488,578 views on its "Huffington Post on Location," branded Kyte channel.
On that channel, the segments are
viewed from as little as 50 to as many as 71,000, which was
the segment with Arianna Huffington in her car.
Kyte is definitely encroaching on Brightcove territory as it
tries to be the video production and distribution platform. But Kyte
offers a whole lot more, said Gannon. "Kyte's not just about content
distribution, hosting, analytics," said Gannon. "It’s mobile production
and mobile distribution, API production, and the integration with
social media, [such as social networks, Facebook, FriendFeed, etc.]." And, unlike Brightcove, Kyte is not trying to be a destination site as well.
Kyte's business model will be to license its platform, and a monthly usage fee. There are additional fees, such as the ability to use DoubleClick's DART service to manage ads. Gannon said that Kyte has no plans to provide advertisers to its publishers. Kyte just wants to be the platform distributor and producer of the content.
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Kyte is a white-label, cloud-based publishing platform for live and on-demand video. The Kyte Platform reduces the cost and complexity of delivering social video experiences to websites, mobile and connected devices. Kyte powers online video for top media companies and brands, including ABC, Armani Exchange, Clear Channel, ESPN, Fox News, MTV, Monster Energy and NATO.