Company Review: RecipeMatcher

Aylon Steinhart · September 10, 2008 · Short URL:

The meal is greater than the sum of its parts


 Were Aristotle alive today, he might be a fan of RecipeMatcher. His philosophy - that the whole is greater than the sum of its parts - is very true when you think about the making of a sand castle with millions of single grains of sand, or sounding a beautiful harmony by combining different voices. In like vein, RecipeMatcher, whose founders likely didn't delve into the philosophical significance of their endeavor, is an online service that enables users to make a whole lot more, with less.

The idea of RecipeMatcher is as useful as it is simple. Whereas the typical recipe Web site allows you to search for recipes that you already know of, RecipeMatcher exposes you to new recipes in the most logical way. It allows you to consider what “tools” you have to work with.

This is how the service works: A user creates a personalized account with RecipeMatcher. Through this account, the user edits his or her ePantry.

The ePantry is simply a list of the ingredients in the user’s real pantry at home. The user goes through a large list of possible ingredients to be found in his pantry, and selects the ingredients he wants to add to his ePantry.

Once he has specified the ingredients he has to work with, the user can search for recipes on the basis of those ingredients. This is personalized search specifically considering the user’s available ingredients! The search results gives you information on what percent of ingredients necessary are in the ePantry, what other key ingredients are needed, and all the standard recipe information. Additionally, if there is an item in the pantry that the user knows he will never buy, he can remove it from the option list all together.

The personalized results for the search provide the user with relevant recipes and new recipes. People often buy the same ingredients and mundanely prepare the same dishes while they could easily be preparing new and interesting dishes from the same ingredients. And if the user does find a particularly exciting dish, there is a ‘favorite recipes’ option which stores recipes to the user’s private profile.

Although RecipeMatcher offers the less-conventional personalized search option, it also provides the traditional search options. A user can search either through keywords in the recipe or by category. These results, however, still take into consideration the contents of the pantry by informing the user what ingredients are missing for preparing the dish.

Overall, the idea behind RecipeMatcher seems useful and convenient. The personalization experience follows the successful movement of individual consumer to producer interactions.

Given some time for growth in its user base, the user-friendly and simple layout of RecipeMatcher seems to have the right mix of ingredients to satisfy a variety of eaters, from college students to Greek philosophers.                   

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Lookandtaste was created by three guys with avision of the future of cooking. Our belief is that we can save peoplea lot of kitchen space by helping them ditch their cook books, in therecycling bin of course, for their own 24/7 online chef.

Instructedby Niall Harbison viewers will learn handy cooking tips that are easyto use and produce incredible results. Pieter Plaetinck, with 27 yearsof cooking experience, is hugely involved in the recipe developmentprocess and is the guy who cracks that whip.

At the end of theday, whether you're a culinary mastermind or a complete beginner wehave plenty of recipe videos and cooking tutorials that will empowerand challenge you.

Build your profile, post your recipe videos, watch cooking tutorials, become a celebrity chef via lookandtaste!!



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RecipeMatcher provides its users with a unique recipe searching experience. Enter the items you already have in your kitchen and within minutes you can search our delicious recipes based on those ingredients you already have at home. Searches return ranked by the percentage of ingredients you already have.



1. I am spending too much money eating out!

A: With RecipeMatcher, you can spend only $50 a week for two people and enjoy delicious meals from Monday - Thursday (lunch and dinner) by utilizing the ingredients you already have at home and RecipeMatcher.

2. I buy a ton of groceries, but I can't find or think of anything to eat.

A: With RecipeMatcher, you can type in the groceries you just bought and RecipeMatcher will suggest a variety of delicious recipes you can make.

3. I am tired of cooking the same meals week after week.

A: With RecipeMatcher, you can try new recipes based on the groceries you already have at home. All recipes are easy to make and are based on basic ingredients.

4. I have a full bar (vodka, gin, tequila, etc.) and I want to make a great cocktail.

A: Type in these ingredients and RecipeMatcher will suggest hundreds of great cocktails!

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