iWidgets

Socialize your Brand

Ever wondered what would happen if Facebook applications weren't so damn expensive and so hard to produce?
What if any advertiser, media company or even the tiniest non-profit had access to a widget-building service to get their message out?
And not only on Facebook and MySpace but onto every social networking platform, blog, video community, dashboard or website destination?

Too good to be true?

iWidgets recently released just such a tool into public beta, and apparently made quite a stir at Facebook f8 last month. No wonder really, considering the lineage: The brains behind iWidgets is Silicon Valley veteran Peter Yared,  formerly CTO at  Active Grid,  Sun Microsystems and Net  Dynamics. The refreshingly opinionated founder assembled quite a team to provide the first  application builder that handles smoothly like Photoshop and puts native widget technology into the hands of every power user with a story to share out there.

"iWidgets is about giving you the ability to rapidly produce, publish, and promote engaging interactive widgets for your customers with an easy-to-use, drag-and-drop interface. iWidgets takes full advantage of the features of destination platforms, such as profile information or social graphs, so you can mix your website's data with your customers' social data and maximize the experience."

If you still need help figuring out the need for widgets, read up on these apps in a comprehensive article Peter wrote for Business Week.

Check out this informative video tutorial and then quickly build your own!