Stop overplanning and just do it

Bambi Francisco Roizen · August 15, 2008 · Short URL:

Where you end up will most likely be different from where you start

If there is one thing entrepreneurs learn, it's the concept of just doing, and not talking. I was told this once by an author who said, "The difference between an author and a writer is that an author writes." In like vein, the difference between an entrepreneur, and someone who is not, is that a true entrepreneur forges ahead. Simply put: "Just do it." That's the advice from Paul Kontonis, CEO and co-founder of For Your Imagination. A lot of people "keep planning," he said. "Just go out and start to do it... Get your hands dirty in what you're planning to do. You will learn so much more and you may find out what you originally thought you were going to do is a little bit different from where you'll end up."

I can't agree with him more.

Paul also advises that entrepreneurs not "cut corners" on their brand and image. "Appearances account for everything," he said. "Perception counts for a whole lot," he said. Finally, Paul suggests that CEOs get assistance and support, so he/she can do the selling for the company. Rather than hire a sales guy, the CEO should hire underlings. "You as the founder and the CEO - most times - will be the best possible sales guy."

Indeed, the founder and CEO should be the best sales guy. But no one can do it alone. Get support. 

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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For Your Imagination


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For Your Imagination produces and markets high-quality original Internet  TV, web video series and video podcasts, turning concept into reality for  content creators and talent. The company works with creative individuals  to develop their show, offering them the opportunity to reach an audience  quickly and effectively while retaining creative control.

For Your Imagination’s talented team writes, produces and markets entertaining videos for online distribution and as a podcast download via iTunes. New York City based For Your Imagination is built upon the experience of industry veterans whose combined expertise include web development, major television and movie production, national marketing campaigns and technology.


Paul Kontonis

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