LucidEra on how to boost sales via analytics

Gerhard Gschwandtner · July 25, 2008 · Short URL:

How analytics adds science to the field of selling

Ken Rudin, the founder and CMO of LucidEra, has worked for many emerging technology companies that serve the sales industry. His company creates analytics for sales, marketing, and finance. Ken shares how analytic are quietly revolutionizing sales organizations around the world.

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LucidEra was formed to shake up the stagnant business intelligence industry and traditional approaches to corporate information access and analysis by delivering focused analytic solutions that are simple to set up, simple to use, and simple to buy."
LucidEra delivers focused analytic solutions built on the industry’s first complete on-demand business intelligence platform. LucidEra Enterprise drives revenue growth and increases forecast predictability for sales and finance managers by providing a single source of analysis across CRM and Financial applications. LucidEra for accelerates sales cycles by allowing sales managers to dynamically analyze historical pipeline snapshots and combine CRM information with data locked in spreadsheets such as quotas and commissions for instant insight.