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Advice for new, digital media startups
Drew Curtis founded Fark.com in 1999 and has grown the property to 60-plus million pageviews, basically on his own. His site - a social media site for odd, satirical news, or not news - has largely been driven by millions of contributors seeking to participate in his community.
In this "Lessons learned" video, Drew says not to quit - something many entrepreneurs have encouraged. But Drew also advises entrepreneurs who are at the helm of a digital media property that getting advertisers to take notice and pay for your audience takes time. Don't get depressed, he said. Just keep at it.
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Fark is a satirical news forwarding site. The Fark community identifies
odd, funny and entertaining news stories from across the Web and Fark
presents them in a clever and engaging way.
In January the site had over 4 million unique visitors and 60 million page
views - and there's tremendous growth potential beyond these numbers. The
Fark community also submitted 60,000 stories and posted almost 900,000
comments in January alone.
In addition, the site is in a pivotal strategic position as it directs
substantial traffic outbound to other sites (Fark generated approximately 50
million outbound clicks in January).