RockYou raises $35 million to be widget ad network

Bambi Francisco Roizen · June 9, 2008 · Short URL:

 In the race to be the widget advertising network, RockYou just took one giant leap forward.

One of the leading widgets on social networks, RockYou, just announced that it raised a $35 million in Series C funding from DCM. I haven't seen any valuation amount, which leads me to believe that the hot property probably didn't get the half-a-billion that Slide - its main competitor, Glam, and Ning received earlier this year.  Nonetheless, it's a significant chunk of change. 

Now RockYou - which provides photo slideshows and voicemail accessories to over 35 million users -- hasn't said exactly what it plans to do with that cash. It's obvious, however, that if you're a platform with a lot of engaged users serving over 180 million widget views per day then the next step is to monetize them as an advertising network. 

Matt Marshall at VentureBeat has a great story on RockYou's earlier financing

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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