Bambi's blog: Vator.tv's new look

If you haven’t noticed, Vator.tv has a new face.  This week, we quietly replaced our old look with one that we hope is far more focused and inviting. You’ll note that we’re putting a greater emphasis on emerging technology companies, rather than just any idea or concept. We did this to better serve the hundreds, if not thousands, of new high-growth companies emerging in the Internet, Web 2.0, digital media space and clean tech space. We did this to better serve these entrepreneurs and the investors  in eager to find out or invest in the next, new idea in these fast-evolving industries.

This is a first step toward separating our social network, which is Vator.tv, and our newsroom, which will be re-branded and re-launched this summer.  

Since we launched, nearly one year ago in June 2007, I always said that we’re open to anyone with an idea, at any stage and from anywhere in the world. Over these months, however, we began to see fashion designers, screenplay writers and a number of non-tech startups. While it's nice to see that ideas are flourishing, we realized that we couldn’t serve everyone, especially our core audience of people who want to be part of a community of innovators across the Internet and technology sectors.  
 
So, as you can see, we’re articulating our mission with, we hope, greater clarity. Vator.tv is a social network for Web and tech startups and investors who want to invest in such growth companies. It’s a place where entrepreneurs can create groups around their companies to communicate with their constituents, and at the same time, be accessible and exposed to new customers, new partners, media and investors. It’s a place where company profiles can be a marketing tool for entrepreneurs, as well as a source of rich-media information for everyone observing. Our company profiles are hardly finished. But they’re one step closer to being very dynamic, or hopefully, Web 3.0. These profiles are where you can get information straight from the source – the entrepreneur - as well as from around the Web, with analytics on the company, as well as blog and news feeds.

I think my team did a great job, and made quite an improvement. But as I said, we’re hardly finished. We have a long way to go. So, stay tuned. And, we welcome your feedback.