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Some of the lessons he shares with Vator.tv's Bambi Francisco include hiring former co-workers, getting a good advisory board and "start a big company."
"It's just as hard to start a small company as it is to start a big company," says Martino, whose previous startup, Tribe Network, was acquired by Cisco Systems.
Martino admits that Tribe was a good idea because it anticipated the move toward social networks, but in its earliest days the company wasn't focused properly and didn't execute well enough.
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