Lessons Learned: Adify CEO Russ Fradin says don't focus on sexy ideas

John Shinal · April 1, 2008 · Short URL: https://vator.tv/n/197

Plus why taking 'a lot' of money from venture capitalists is a good thing

Russ Fradin worked at three previous startups before founding Adify, which provides a technology platform and other services for online ad networks.

His advice for startup entrepreneurs starts with not falling in love with your own "sexy ideas." Instead, focus on building long-term value.

He also thinks that taking more VC money early on is better than angel investment because VCs make a smaller number of investments and so are more likely to be involved in helping you run your business.

The trick is choosing the right VC, "because there are some great VCs out there and some that are giant a__holes," according to Fradin, who told us about the value of vertical ad networks in this earlier interview.


Support VatorNews by Donating

Read more from our "Lessons and advice" series

More episodes

Related Companies, Investors, and Entrepreneurs



Joined Vator on

Cox bought Adify for $300 million on April 28, 2008. http://www.vator.tv/news/show/reports-say-cox-buys-adify-for-300-million


It’s a fragmented Web out there. Fortunately, networks powered by Adify deliver the voice, choice and control you’ve been waiting for. Are you an advertiser targeting niche audiences? A publisher seeking higher revenue for high-quality content? An entrepreneur looking to transform market insights into profitable vertical ad networks? Adify’s unique platform provides the simple, turnkey support needed to make it all possible. Truth is, when it’s easy to build a vertical network, it’s easy to reach a passionate audience.

Washington Post, The Guardian, ComputerWorld. These are just a few of our recent success stories – partners who trusted Adify to extend brands, increase reach and grow revenues. After all, every single Adify Network is built by an experienced expert with a unique market insight. Like HotChalk, who used our Build Your Own Network platform to aggregate high-quality, brand-driven education content. The moral? With Adify, the power of online advertising is finally where it belongs. With you.