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Small businesses typically haven't had access to the low-priced, last-minute advertising opportunities that media companies offer to their large buyers, according to Christina Tutone.
To address that market, Tutone founded aditlast, which uses a proprietary online system to match buyers and sellers of this "remnant" advertising.
Tutone started the company in Melbourne, Australia, and has already signed up big customers like News Corp. and Fairfax, a big publisher in Australia and Asia.
Now she is bringing the aditlast solution up from Down Under, expanding into the U.S. market with offices in New York, Chicago and San Francisco.
We caught up with her at the OnMedia event in New York this week to get some more details about what aditlast is offering that Google and other smaller rivals don't.
To see Tutone's Vator.tv pitch, click here.
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