As the Web turns

Bambi Francisco Roizen · October 31, 2007 · Short URL:

If you haven't noticed, the video content on the Web is increasingly worth watching. The Web is no longer just a place for nonsensical nothingness, like snippets of funny home videos, bizarre confessionals or absurd monologues. Rather, the Web has become the platform for new producers - aspiring or established - to air their creations without having to worry about how long to make a show or the typical television seasons. The rise of such made-for-the-Web, video producers was apparent at the Digital Hollywood conference. I had the opportunity to meet with Jane Hu, business manager at Vuguru, Michael Eisner's new production studio. Vuguru produced the popular Internet show "Prom Queen." The show, which cost about $200,000 to produce and market consisted of 80 episodes that were 90 seconds long. Essentially, only 90 seconds aired each day. Jane was on a panel I moderated, as was Ben Relles, who founded and produced the popular "I got a crush on Obama" video. Featured in this post is the creation of another producer of Web content. The production company is called Evil Global Corp, founded by Hayden Black. Enjoy! This is the Halloween episode.

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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