Break Media, an online entertainment provider targeted for men, has launched yet another property to its growing network of websites – All Left Turns.
All Left Turns.com, with its tagline, “Your full-service NASCAR pitstop,” is a site aimed at targeting the NASCAR fan market. The site covers NASCAR races, drivers, statistics and news. Former Sports Illustrated writer, Stephen Thomas, was hired aboard as its Managing Editor.
Break Media has a list of popular Internet properties such as Break.com, Chickipedia and Screen Junkies. Break Media claims its network reaches over 60 million men worldwide on a monthly basis. This ties into their business model of highly target advertising.
As for All Left Turns, Break Media explains, based on their proprietary research of men within the age range of 18-35, there is a huge audience for NASCAR. It plan on offering a new channel for advertisers to reach NASCAR fanatics, which spend about $3 billion on licensed products alone.
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