Warren Lee on Funding Online Video Startups

NewTeeVee Live 2008 VC Panel: Online Video Investment Trends

Speaking at the NewTeeVee Live 2008 VC Panel: Online Video Investment Trends, Warren Lee, principal at Canaan Partners, looks first toward the capital efficiency of a business plan and its milestones, secondly to the uniqueness of a product and its features, and finally to demonstrate a large and favorable opportunity for traffic and monetization to be realized by strategic partners.

Warren evangelizes the online video advertising space. Let's look at some ventures which Mr. Lee supports:

• Tremor Media is a leading advertising network for in-banner and in-stream video which helps publishers monetize their services and maximize ROI.
• Motionbox is an online video storage and sharing platform. Premium partner services include DVD creation, Home Movie Depot, and Flipbook.
• Arroyo Video Solutions, an IPTV VOD specialist (acquired by Cisco Systems for $92 million in 2006), helps ISPs and cable operators rapidly scale the variety and volume of deliverable on-demand content.
• Broadbus Technologies developed a carrier-class technology for VOD, mobile video, time-shited TV, networked DVR, on-demand ad insertion, and switched digital TV. They were acquired by Motorola in 2006.
• Associated Content is an "open content network" marketplace, an aggregator which attracts content creators, places calls for content, distributes content to partner sites, and pays creators through upfront and/or performance. Templates for content can be regional, topical, seasonal, DIY, opinions, guides, interviews, news, reviews, travel, or in many other categories. Content may include text, video, and images.

As Mr. Lee's code prescribes, these ventures all demonstrate efficiency, uniqueness, and strategic partner advantage.  Lesson learned. 

 

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