Find New Customers With Direct Mail Lead Generation

Find New Customers

Large or small, your company has one goal: Growth. You need to find new customers, but you’re frustrated by missed marketing and sales goals. Only 17% of companies meet their lead generation targets in a year, and while large companies perform better, they also need more leads in the funnel. If you keep missing lead generation targets, it may be time to consider outside help in the form of a B2B lead generation company. They can help you put together a comprehensive lead generation strategy that includes telesales, digital marketing, and direct mail.

Telesales Is Better At Generating Leads

Telesales remains a dominant force in outbound lead generation in the B2B sector. In one study, compared to email, telesales generated 93% of conversions. But telesales and email shouldn’t compete for your attention, they should be part of the same campaign. Digital marketing like email, as well as formats from before digital’s dominance like direct mail, are effective techniques for priming leads and converting them with telesales.

Generate Inbound B2B Leads With Digital Marketing

Digital marketing is most marketers’ new darling as they tout its undeniable effectiveness at generating inbound B2B leads. There’s truth to the hype and no holistic lead generation campaign should leave out digital marketing, but it should only be one part of a more comprehensive strategy.

Generating Leads With Direct Mail

Direct mail is your chance to seize new customers’ attention with innovative ideas that appeal directly to their pain points. One thing B2B marketers forget too often is that you’re not talking to a company, you’re talking to a person. Creative direct mail campaigns that keep that person in mind are your foot in the door, seizing key decision makers’ attention before you follow up with that phone call.

Do you find that your marketers and your sales team are constantly at odds with each other? That shouldn’t come as a surprise; in their signature Black Report on the state of lead generation at large and small companies, 360 Leads discovered that marketers believe their lead generation efforts are 35% more effective than sales departments do. Not only that, they can’t even agree on why customer acquisition strategies aren’t working. Marketing is more likely to blame insufficient data, while sales blames marketers for choosing the wrong channels. On this front, they’re both right; every company needs better data and more information on how lead generation campaigns perform in different channels.

It can seem like marketing departments and sales live on different planets, but accountability can keep marketing grounded and focused on lead generation campaigns that work. An outside lead generation company keeps your campaign focused on what works by showing you the results. For example, lead generation company 360 Leads is constantly assessing the work it does for its clients. They measure the ROI of your channel choices, eliminate campaigns that aren’t showing results and retooling to focus on channels that work for your business.

With a relevant offer and a great value proposition, you can meet new customer acquisition targets if you find the channels that get their attention. Maximize your budget and get sales leads by finding the channels that work, whether it’s telesales, digital marketing, or direct mail. As a sales director, you know you need more leads for your dollar, and you can learn more at 360 Leads about how a B2B lead generation agency can maximize your budget. Start selling more with a better B2B lead generation strategy.