Benefits of Opting Customer-centric service provider

Alexis Powell · May 9, 2016 · Short URL: https://vator.tv/n/4547

Customer-centric service provider

Technological advancements have brought a significant change in the society. Businesses are using innovative technology to augment and boost the efficiency of their organisation. One of the technology which in recent times have gained its prominence is online marketing. Through numerous digital channels, businesses are now able to reach their prospective customers much more easily. But engaging your resource intensive employees into such non-core activities can be detrimental to your business. As such, organizations are now seeking help from outbound telemarketing companies to answer their innumerable customer calls generated through the medium of broadcast advertising, direct mail, or catalogs— thereby promoting wide range of products and services offered by clients.

 Across the globe, outbound telemarketing service providers are considered as an affordable and time saving approach than having in-house call centre. To start an in-house process, business firms need to rent office space, hire diligent and proficient staff, purchase innovative technology, in-built equipment required for contacting customers, and round the clock power supply. Eventually, this process ends up because most of the business organisation cannot handle the operational expenses incurred in providing services. The best alternative which most multinational, large as well as small businesses are seeking to collaborate with are telemarketing call centres. Telemarketing is a business model that promotes products and services of clients via telephone calls increasing their sale. It is a process of direct marketing in which a salesperson communicates with the customer through telephone calls, face to face web chat, or voice chat and induces them to become customers.

 Although telemarketing is a stand-alone operation, it makes use of extensive marketing strategies to convince and generate effective leads. Outbound telemarketing companies have teams of dedicated and well trained professionals who consistently strive to convince prospective customers to become leads. The professionals schedule, script and follow up with customers on reserved dates. The service providers help in upgrading the revenue of the organisation through selling, generating leads, gathering information, and improving customer service.

Benefits of outsourcing non-core business functions to outbound telemarketing service providers

 Lucrative process: Outsourcing to telemarketing call centre is a lucrative method. Business firms do not need to install their in-house operation which not only consumes huge amount of money but also crucial time of premium employee. In-house process do not allow staff to concentrate on core functions of the organisation.

 24 x 7 service: outbound telemarketing services can be availed round the clock. The highly trained and skilled professionals are available 24/7 at the service of their customers and eventually resolving the problem in which they are hauled.

 Competitive experts: the service providers have teams of technical as well non-technical executives who are trained routinely according to the changing market condition and technology. The experts do not leave any stone unturned in providing appropriate service to their customers.

Time zone: Time zone is an added advantage which businesses these days are looking for before associating with any telemarketing company. This factor ensure multi-national companies that their customers are receiving round the clock service.

Innovative technology: Outbound telemarketing companies employ latest technology and software.  Call centres include wide range of telecommunications hardware and software including automated phone systems that helps in answering incoming phone calls and performing outbound autodialing. Advanced interactive voice response (IVR) systems use speech recognition technology which allow customers to communicate with professionals instead of pushing buttons on their phones.

Effective Outbound telemarketing companies are widely recognized and this service provision is happily accepted both by clients and customers. Both small and large business firms are being benefitted by this method which eventually help in minimizing operational expanses thereby maximizing the ROI of the organisation.

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