Subscriptions platform Fullcube closes $1.2M seed

From customer acquisition to billing to customer service, Fullcube aims to be full service

Fullcube, provider of a subscription management platform, today announced that it has closed $1.15 million in seed funding from angel investors. We’ve reached out to the company to confirm which investors participated and will update when we hear back.

While there are quite a few subscription management platforms on the market—including Zuora, Chargify, Recurly, and Fusebill-—these are largely concerned with the billing aspect of subscriptions. Fullcube aims to go deeper.

From customer acquisition through social advertising to credit card billing to communications to upsell and other customer service functions, Fullcube seeks to provide a fully-featured subscription management platform.

One of the core strengths of the platform appears to be its ability to connect with any API-based system for marketing campaigns, essentially allowing it to do the work of multiple tools.

For example, in a sample “customer service workflow” where the customer calls a brand’s call center to cancel a print subscription, Fullcube says it can access a subscription billing platform (e.g. Recurly) to change the terms of billing, a customer data management system (e.g. CDS Global) to change customer settings, a content management system (e.g. WordPress) to update customer permissions, and a publisher subscription service (e.g. Next Issue) to update the customer's subscription.

The service also integrates with social networks (e.g. Facebook), landing page publishers (e.g. Unbounce), digital marketing platforms (e.g. Salesforce Marketing Cloud), customer identity management platforms (e.g. Gigya), e-commerce sites (e.g. Amazon), and business dashboards (e.g. Klipfolio).

Fullcube says The Enthusiast Network and Turner Classic Movies are confirmed customers.

“Through the bundling of digital content, commerce, event and experiential assets designed to engage consumers, the fullcube platform maximizes recurring revenues against the cost per acquisition for clients’ enthusiast audience,” said David Hickson, co-founder and CEO of fullcube, in a prepared statement. “The opportunity we’re pursuing with the fullcube platform is the creation of a premium subscription product and integration of multiple subscription offerings into a single hierarchy.”

In addition to the subscription management capabilities described above, Fullcube also offers cohort analysis, so clients can track audience performance, measure marketing spend against subscriber ROI, and analyze overall engagement of content.

Fullcube says it will use the new funding to acquire more customers and expand its product functionality.