Daily funding roundup - June 11, 2015

Convirza landed $20M; Everything rounded $7.5M; Personali raised $12M

• E-commerce florist BloomThat Inc. raised an $5.5 million in Series A funding led by Forerunner Ventures, according to co-founder and President Matthew Schwab. Also joining the round were Sherpa Ventures, Rothenberg Ventures and the company’s earlier seed investors First Round Capital and Vaizra Investments. BloomThat made a name for itself, in part, by delivering bouquets “on-demand,” or within 90 minutes, to recipients in the San Francisco Bay Area.
  
  
• Ministry, a new mobile game developer based in Helsinki raised €1.8M in funding from Index Ventures, Initial Capital, Sunstone Capital and Proxy Ventures, among others. To put that in context, Index backed Supercell; Initial backed Supercell and Super Evil Mega Corporation; Sunstone has backed multiple games companies; and Proxy was founded by the creators of Supercell and Peak. Other investors include investor Henric Suuronen, co-founder of Nonstop Games, the Singapore-based mobile games company recently acquired by King.
  
  
• Messaging app Dasher has taken another round of funding bringing its total raised to roughly $2 million. Prominent venture capital firms Greycroft, Accel Partners, and Betaworks contributed to this latest round of $840,000. The company will be using the cash to build out its marketing efforts, with a big push toward college campuses.
  
  
• As companies vie for top-tier talent, New York City startup Vettery is offering an alternative to the traditional recruiting process raised an $1.7 million in seed funding from undisclosed angel investors.. Vettery also is officially launching its marketplace today, a beta version has already been up and running for a couple of months, and the company has already worked with companies that are well-known in the local scene, including Jet, Casper, Etsy, Blue Apron and Percolate.
   
• Personali, an incentives personalization platform for online retailers, raised an $12 million in Series B financing. The round was led by Norwest Venture Partners with participation from Cedar Fund, Gemini Venture Partners and private angel investors. Since launching in 2012, Personali has raised a total of $15 million. 
  
  
• Evrythng, a maker of Smart Products Platform rounded up $7.5 million in new funding.This most recent funding was led by BHLP LLC and Atomico, with Dawn Capital and investments from Cisco Systems, Samsung Ventures, and others. To date, the company has raised $17.5 million.
  
  
• Miura Systems, a Stokenchurch, UK-based provider of mPOS devices, closed an $16m round of funding. The round was led by London-based DFJ Esprit Secondaries (DFJES) with participation from DFJ Esprit EIS funds. In conjunction with the funding, Olav Ostin, managing partner of DFJES, joined the Miura Board. The company intends to use the funds to accelerate product development and to further expand its global market position in the mPOS arena. Led by Ian Rutland, CEO, Miura Systems is a provider of secure electronic payment devices with a focus on mobile point-of-sale (mPOS). It now sells into 45 international markets across five continents, and counts major payment industry players such as PayPal and Swedish mobile payment firm iZettle as customers.
  
  
• American startup Convirza which works on Call-marketing optimization landed an $20 million series B funding. The company has not revealed the lead investor for this round, as the investor prefers anonymity. The newly acquired funding will be used for product development, growth, and acquisitions. The company was founded in 2012 and is managed from Utah. In April this year, the company bought the call tracking division of phone call solutions company, CallSource.
  
  
• Former chief of the advertising and public relations company Havas, David Jones, raised $350 million for You and Mr. Jones, his brand-building company, and You and Mr. Jones Brandtech Ventures. You and Mr. Jones says it will use the money from the round to fund early stage and high-growth technology startups. The company’s first move was to fund “minority investments in Pixlee and Mashable.” Six undisclosed investors participated in the round.
  
  

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