Today's Entrepreneur: Amit Schreiber

Kristin Karaoglu · November 26, 2012 · Short URL: https://vator.tv/n/2bf5

No. 1 mistake: Not getting feedback on their product

Today's Entrepreneur is Amit Schreiber, co-founder and CTO, Blenture Software. According to his VEQ Amit is a thought leader and is good at project development and technology design.

(Blenture Software is one of the promising startups competing to be one of the top 10 finalists to present on stage at Vator Splash NY. If you want to see Tamir and Amit on stage, or another startup in the competition, register here.)

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.  

I am a(n):
First-time entrepreneur

Startups I worked for:
IC4IC, Diligent Software

If you are an entrepreneur, why?
We had a good idea and thought others could find it useful, too.

My favorite startups:
Dropbox

What's most frustrating and rewarding about entrepreneurship/innovation?
Being responsible for everything and having to decide on critical stuff that can make or break the company.

What's the No. 1 mistake entrepreneurs make?
Not getting feedback on their product and ending up wasting a lot of their time doing things that can be done later or not at all.

What are the top three lessons you've learned as an entrepreneur?
- Choose your partners well
- Learn to compromise
- Get product feedback early

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email newsroom@vator.tv)

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Blenture Software

Startup/Business

Joined Vator on

Blenture is the creator of Playrock, a location-based gaming network with a big twist. Mobile players can create their own location-based spaces and play multi-player games in real-time with others who are next to them.

 

The Problem

We love to play games together with our friends. Even though in real-life any game can be played together in one way or another, most mobile games are still single player and cannot be played together. This is because developing multi-player gameplay and player matchmaking is hard, time-consuming and expensive.

 

Furthermore, mobile gamers do not have a good experience playing multiplayer games due to limited player matchmaking. In most cases players are paired randomly based on availability. When players have the ability to choose their opponents, they cannot easily find people who are next to them to play with. In certain games players must use the same device for playing with each other instead of using their own devices.

 

Our Solution

With Playrock, players can instantly create their own unique gaming spaces anywhere they go: in class, at work, in their favorite bar, or even at home. Players can join spaces around them, meet other players, and talk, play and share their gaming experience in real-time. It is super easy. From inside the space, you see all available players, you can then select a player and then the game that you want to play and send an invite. Once the player accepts the invitation, the game starts for both players.

 

Playrock platform allows developers to add their games into Playrock spaces and improve the gaming experience for their users. By using Playrock’s SDK, any single-player game can be transformed into multi-player with robust player matchmaking. The Playrock platform provides the necessary communication channel between the players and the data storage capabilities.

 

We are moving towards a new multi-screen world where players have multiple mobile devices around them. With Playrock, developers can engage their users by using various mobile devices during the game itself, creating a unique and engaging gameplay. For example, while two players are playing a game using their own devices, the game can be displayed on a third screen for others to be able to watch the game as well.
Additionally, instead of adding a game to global lists with little exposure, a game is added to dynamic gaming spaces, gaining a great exposure at the time when the players wish to initiate a game.

 

Go-to-Market Strategy

Our Beta version is currently being used by a small group of users. It is available in Google Play Store.
We are planning to run the beta version until the end of the year and then to reach the mobile gamers community.
We are aiming to release Playrock with a dozen multiplayer games in January 2013.

 

Our Vision

We aim to be the standard user interface for mobile gamers to play together.

 

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Amit Schreiber

Joined Vator on

Experienced software engineer with experience on multiple platforms. Worked for both big companies and startups. A programmer at heart.

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