Today's Entrepreneur: Tamir Rosenblum

Kristin Karaoglu · November 21, 2012 · Short URL: https://vator.tv/n/2bde

No. 1 mistake: Overbuilding the product

Today's Entrepreneur is Tamir Rosenblum, co-founder and CEO of Blenture Software. According to his VEQ, Tamir is a thought leadership and is good at product management and project development.

(Blenture Software is one of the promising startups competing to be one of the top 10 finalists to present on stage at Vator Splash NY in December. If you want to see Tamir on stage, or another startup in the competition, register here.)

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Entrepreneur

Companies I've founded or co-founded:
Blenture Software

Startups I worked for:
Trivnet Ltd.

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
Foursquare, Pinterest

What's most frustrating and rewarding about entrepreneurship/innovation?
Making decisions that turn out to be wrong decisions for your company can be frustrating. but entrepreneurship is a journey and you learn from your mistakes.
The opportunity to take an idea and see it developed into a service or a product that people use is extremely rewarding.

What's the No. 1 mistake entrepreneurs make?
Overbuild. Running and implementing a lot of cool features and not developing a product that the target customers can understand from the get-go. Many thinks that adding many features from the beginning will make them unique and separate them from their competition, but in fact in most cases, it hurts them since it takes time and money to build it before getting the actual feedback from the market.

What are the top three lessons you've learned as an entrepreneur?
Lesson 1- Do not overbuild. This was my first big mistake and I certainly learned from it. We had so many great ideas and ran an implemented most of them but changed our direction before it publically launched.

Lesson 2- Work with a focus group. Start with the core product and test it on a small group of users. Collect their feedback and go back to the drawing table to make necessary changes.

Lesson 3- Believe in your idea even if the initial feedback is not as what you expected but don’t ignore the obvious.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email newsroom@vator.tv)

Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Blenture Software

Startup/Business

Joined Vator on November 1, 2012

Blenture is the creator of Playrock, a location-based gaming network with a big twist. Mobile players can create their own location-based spaces and play multi-player games in real-time with others who are next to them.

The Problem

We love to play games together with our friends. Even though in real-life any game can be played together in one way or another, most mobile games are still single player and cannot be played together. This is because developing multi-player gameplay and player matchmaking is hard, time-consuming and expensive.

Furthermore, mobile gamers do not have a good experience playing multiplayer games due to limited player matchmaking. In most cases players are paired randomly based on availability. When players have the ability to choose their opponents, they cannot easily find people who are next to them to play with. In certain games players must use the same device for playing with each other instead of using their own devices.

Our Solution

With Playrock, players can instantly create their own unique gaming spaces anywhere they go: in class, at work, in their favorite bar, or even at home. Players can join spaces around them, meet other players, and talk, play and share their gaming experience in real-time. It is super easy. From inside the space, you see all available players, you can then select a player and then the game that you want to play and send an invite. Once the player accepts the invitation, the game starts for both players.

Playrock platform allows developers to add their games into Playrock spaces and improve the gaming experience for their users. By using Playrock’s SDK, any single-player game can be transformed into multi-player with robust player matchmaking. The Playrock platform provides the necessary communication channel between the players and the data storage capabilities.

We are moving towards a new multi-screen world where players have multiple mobile devices around them. With Playrock, developers can engage their users by using various mobile devices during the game itself, creating a unique and engaging gameplay. For example, while two players are playing a game using their own devices, the game can be displayed on a third screen for others to be able to watch the game as well.

Additionally, instead of adding a game to global lists with little exposure, a game is added to dynamic gaming spaces, gaining a great exposure at the time when the players wish to initiate a game.