The importance of pivoting and market timing

Bambi Francisco Roizen · May 31, 2012 · Short URL: https://vator.tv/n/2564

Catch Chairman Steve Brown shares his lessons learned about entrepreneurship

Solving a problem, like enabling a person to organize his/her unstructured personal information - whether it's photos, notes, documents - is not an easy task, especially when it comes to determining which is the best way to onboard them to your service. For Steve Brown, co-founder and CEO of Catch, an app that wants to organize your personal stuff via a mobile device, he had to release multiple apps before he finally released one that saw more downloads and engagements.

Watch Bambi Francisco's interview with Brown to learn more about how he pivoted Catch since its origins in 2008, and how he managed to raise $7 million in venture financing after pivoting.  Brown also talks about an earlier start-up he founded which was "too early" for the market, and why an acquisition was the best exit for him. 

At the time of this interview, Brown was the CEO. 

Image Description

Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

All author posts

Support VatorNews by Donating

Read more from our "Interviews" series

More episodes

Related Companies, Investors, and Entrepreneurs

Catch

Startup/Business

Joined Vator on

Founded in 2008, Catch is a San Francisco-based technology company focused on building mobile applications that help active and creative people to be more productive. A leader in the Android apps market, millions of people worldwide have downloaded its mobile applications, which include Catch, AK Notepad, and Compass. The company’s flagship application, Catch, is a mobile productivity tool for your smartphone (Android or iPhone), tablet or computer. It captures and organizes your thoughts, memories and the ideas that matter most to you and stores them in the cloud for safekeeping and collaboration. Catch has raised over $8 million to date with Excel Venture Management, Greylock Discovery Fund, WTI and angels.

110431

Steve Brown

Joined Vator on

Steve is founder of Ignite Channel, a media company focused on arts and innovation.