Lead Generation

Early Microsoft Report Affects Trading

The press release about the second quarter earnings for Microsoft Corporation was inadvertently made available before the close of the stock exchange on January 27^th. The release was scheduled for after the day of trading as most releases of this nature are. The protocol is followed to make sure that the trading will not be interrupted by the release of the information. Many clamor to get the information early to make preemptive strikes in trading. The insider information is not legal to trade by. However, it does not stop the practice from happening on a regular basis.

In this case, the press release was not leaked or stolen. Instead, there was a simple human error which accidentally made one document was made available to the public when it was moved to a server accessible by the public. The information was immediately acquired by some market watch companies and trades were made accordingly. The problem was not intentional, so likely there will not be any legal repercussions for the incident. Of course, the person responsible will surely be reprimanded and perhaps even fired depending on how far Microsoft Corporation feels that they must go with the disciplinary action.

How Microsoft Is Performing

Microsoft has reported a better year than most analysts had predicted. In fact, there has been an income of $6.63 billion in the quarter. The share took a significant jump as a result of the early news. It jumped 9 cents at the release of the information which lasted for about an hour and a half of trading. The extra trading means that the company will have the opportunity to enjoy even better profits in the next quarter and will enjoy a better market position.

Product Offerings

Microsoft Corporation is doing well from recent software offerings including Microsoft Office 2010. There are many more software offerings on the horizon which stand to make the company even more money in the long run. It looks as if the Microsoft Corporation will not need any b2b lead generation for a while. The information that was released will not cause any negative impact for the products which are going to released. In fact, many are still very excited to see what else the company has to offer because they are still one of the biggest computer companies offering software of a high quality.

Those Responsible

As far as the release of information is concerned, the company responsible, Selerity, has talked with the NASDAQ about the seriousness of the action. They have also assured them that nothing like this will happen in the future. Rather than talking with Microsoft about the incident, Selerity has chosen to use a web disclosure as the way that it discloses the information. Web disclosures are a growing trend in the industry as it allows the release of information to the company as well as something which can be used as a press release. It is an official statement without having to offer a personal touch.

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