Sian's Plan
Location: Sian's Plan, Central Working, London, United Kingdom United Kingdom
Stage: Post-launch
Number of employees: 1-5
Funding history:
- Date: 04/2014, Seed: $200 k (post valuation: undisclosed amount).
Investment Firms: Crowdfunding
Short URL: vator.co/sian-s-plan
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Sian's Plan

Making it easier for busy families to eat well
London, United Kingdom United Kingdom
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Company description

Sian’s Plan is an online meal planner that helps busy families to eat well. We make sure that you can get a healthy meal on the table for your family within half an hour when you come home from a busy day at work. 

Sian's Plan raised £100,000 by crowdfunding in April 2014.

Sian’s Plan was created by professional home economist and Huffington Post blogger Sian Breslin. Sian’s Plan was born out of 30 years experience in home management, teaching and cooking at home. With Sian’s Plan, your pantry, fridge and freezer play a very active part in how you cook. The healthy meal planning, recipe, & grocery system consists of a drag and drop colour-coded recipe plan to balance diets throughout the week & a grocery planning system to complete online purchases.

The need for our target market

Feeding your family well everyday is stressful. We spend 2.5 hours grocery shopping every week, 9 hours cooking and throw out more than £720 a year in food waste a year so it’s no wonder that 70% of us see cooking as a chore.

Societal need

30% of children are overweight or obese in the UK and this is expected to rise to 60% of adult men, 50% of adult women and 25% of children being obese by 2030. This will result in millions of new cases of diabetes, coronary heart disease, and stroke, a constellation of illness that could cost the UK up to £50 billion in treatment a year. 30% of the food we buy is thrown out.


Michael Pollan, acclaimed author of Cooked, states that “Home Cooking Will Solve our Obesity Epidemic”. If it’s that simple, why aren’t we all cooking at home?


We believe that cooking from scratch will solve major food related health and sustainability issues globally. We set out to solve why we aren’t doing this and how to bring back the joy of home cooking.

Celebrity chefs and supermarkets have made food complicated and unachieveable. Through Sian’s Mag (blog) and online courses we aim to show how simple cooking really is and to build confidence. We want to help parents educate their own children how to cook and an age where they love to do it.

Sian’s Plan is the tool that helps make home cooking achievable and sustainable.  Along with optimising your family’s health, Sian’s Plan helps you save 7.5 hours every week (16 days a year!) and at least £700 a year by eliminating food waste.







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