Smarter automotive wholesale.
St. Louis, Missouri, United States United States
  • Overview
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Company description

RollSale is a social network for car dealers; instead of status updates, dealers communicate in terms of available inventory. Our uber-simple web and mobile apps help dealers take ownership of a faster, less expensive wholesale supply chain without the bloated margins historically driven by auctions and wholesalers. RollSale's user-defined, localized trading networks power a world with less depreciation, better trade-in values for consumers (who can trade more often), & more profit for dealers.

Awards and Mentions
  • 10610_651
    RollSale was selected as one of three alternates for the Spring 2012 TechStars NYC class, putting us in the top 17 of over 1400 applicants (top 1.25%). "I am super impressed with the vision Brian and Mike have for RollSale... to become a new standard in a traditional, yet modernizing vertical - the used car market." - David Tisch, Managing Director, TechStars NYC
  • 10610_650
    Tied for first place with two other awesome startups! Congrats to Flowdock for winning the runoff!
  • Business model

    Our services are provided to automotive dealers on a hybrid subscription and pay-per-use SaaS model:  Following our free rollout, dealers pay a monthly subscription ($125-150, less than 25% of the cost of auctioning one unit) that includes their first 5 outbound SUCCESSFUL sales for the month, and $25-30 for each additional successful sale.  Buying is free.  Our monetization is not dependent upon dealers completing transactions online:  in fact, we do not process any transactions on our platform.  We are not an auction or marketplace: we are a communications tool that allows dealers to take ownership of a disintermediated used car supply chain.

    Competitive advantage

    We are faster, cheaper, and easier to use than any previously constructed automotive wholesale channel.