micromobs: the easiest way to organize your group discussions
Mountain View, California, United States United States
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Company description

micromobs is the easiest way to start a group discussion. No more having to deal with long email threads, or archaic group applications. Create mobs for your friends, family, classmates, co-workers, and everyone else in between. Organize your groups!

Business model


micromobs enables anyone to instantly create a private group discussion. While it is easy to contact an individual on a social network, most people still use email threads to communicate with a group of people. Email, however, is terrible for having a discussion. micromobs solves this problem by enabling quick, temporary and engaging group discussions.
Our primary source of revenue will be through sponsored mobs. Through the conversations happening on micromobs, there is a rich set of data on each group. We will allow brands to sponsor mobs against the topics being discussed in each mob.  As a secondary source of revenue we will be offering customization through premium functionality.


Competitive advantage


micromobs was first to market with a simple groups application. The entire micromobs experience is focused on engaging the groups you are part of.  Other groups applications focus exclusively on consumption but we believe the key to a successful group is in the contribution from all members. This philosophy is seen in our product and the specific features we focus on.
We are an extremely metrics driven team as metrics play a large role in our product decisions. It is our belief that we are best enabled to make an amazing product by carefully measuring how our users interact with our product. This methodology has played a significant role in making micromobs the product it is today.