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mBreath Technologies
Location: STEP, IIT Kharagpur, Kharagpur, West Bengal 721302, Kharagpur, India India
Founded in: 2017
Stage: Pre-launch
Number of employees: 1-5
Short URL: vator.co/mbreath-technologies
Awards and mentions
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eam mBreath Technologies Private Limited from IIT Kharagpur receives the award from Dr. Anita Gupta, Associate Head/Scientist-F, National Science & Technology Entrepreneurship Development Board, Department of Science and Technology, Ministry of Science and Technology, Government of India. The team is one of the top 10 teams of the India Innovation Challenge Design Contest 2016 and will receive mentoring and incubation from N S Raghavan Centre for Entrepreneurial Learning at IIM Bangalore.
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The Accenture Innovation Challenge is for full-time college students of India, aged 18 years or above. The themes of the contest are 'Disruptive Businesses' and 'Tech for Good'. All submitted ideas will be evaluated on the basis of three criteria - innovativeness, technical feasibility and impact and a Grand Prize winner will be chosen amongst all the ideas chosen across the country.
Vatorx1

mBreath Technologies

An AI enabled personal wireless sleep assistant
Startup/business
Kharagpur, India India
http://www.sleepdoc.ai
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Company description

Our Start-up mBreath, is a smart home healthcare company focused on providing wireless sleep tracking device with in-depth analytics using IoT, Big Data Analysis, Cloud Computing, Artificial Intelligence and Machine Learning. These algorithms are being used to learn sleep behavior and provide extended health analytics on changes in sleeping pattern, respiration rate, heart rate, its variability etc.
Some of the many features of this device are as follows
It measures physiological parameters wirelessly with accuracy level of 99% or above
It offers remote and live monitoring of users and their beloved one
It automatically connects users sleep doctor and clinics in proximity in case of abnormality
This is a revolutionary device which monitors and diagnoses ailments related to sleep, pulmonology and cardiology for the home screening
Using our in-depth sleep analytics and learning users' sleeping patterns, we would provide home automation, controlling air-conditioners, refrigerators, fans, and light by taking the feed from various learned vital parameters and environment like ambient light, temperature, humidity, and surrounding noise level.


https://www.youtube.com/watch?v=GCfp-3-igZE

https://www.youtube.com/watch?v=seJgCFjMDls

https://www.youtube.com/watch?v=2KiIf2fz9q8

https://www.youtube.com/watch?v=om-eBt9Li6I

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Team
  • Laxmi Kant Tiwari
    Laxmi Kant Tiwari | Founder
    I along with my team has developed a wireless sleep monitoring system. The device is first of its kind which wirelessly measures the physiological parameters such as respiration rate, heart rate, and body movement which has already been patented.
  • Ritwik Dash
    Ritwik Dash | Team member
Business model

The home healthcare market is expected to reach USD 349.8 Billion by 2020 from USD 227.5 Billion in 2015, growing at a CAGR of above 10.0%. However, Asia Pacific market is projected to grow at a rapid rate of around 32.0% over the forecast period. Considering the above market opportunity we have set the cost of the device which is expected to be around 4000 to 5000 INR in India and $100 in USA, UK, and rest of the world. The manufacturing cost of the device is around $20 (1500 INR).Therefore, we would be getting 3,000 INR revenue after deducting the manufacturing cost. In addition to this, our business model is B2B2C and device will be directly available to the doctors and customers for purchase via online e-commerce stores as well as on the company’s e-store itself. Apart from that, we have set a per month device subscription charge at a nominal rate of 9.99$ and an optional charge of 3.99$ per month for availing the benefit of the AI analytics and auto-connect with the doctors.

 

Competitive advantage

Each and every innovation faces competition, may it be direct or indirect but it exists. The modern healthcare domain is currently driven by four pillars namely home health monitoring segment, light medical diagnosis segment, service industry segment and wearable health segment. The home health monitoring segment involves companies like Philips, Raybaby, Withings, etc. which provides health care devices for personal monitoring use. The second type of segment includes light medical diagnosis equipment by higher end companies like Abbott Labs, Resmed, etc. for medical usage. The third segment includes companies like Practo that comes under the category of service segment industry which provides service by acting as a bridge between the doctors and patients. And the last one is the wearable segment devices which includes smartwatches and smart bands. eg. Fitbit, Vivo Garmin, etc.

 

Taking into account an unrecognized and neglected global issue of sleep disorders, mBreath presents a completely disruptive and innovative product in the healthcare domain called SleepDoc+ which mainly focuses on 24*7 wireless monitoring of the physiological parameters like Respiration Rate and Heart Rate. The advanced AI algorithms analyses the data for detecting the sleep disorders like Sleep Apnea, snoring, etc. and its intelligent voice interactive system (Amazon’s Alexa) advises the user to frame necessary changes in the lifestyle so as to prevent the chances of user’s diagnosis.Also, one big advantage is the live data monitoring of the user where live data is sent to cloud and in case of any discrepancies from the critical value of the heart or breathing rate while the user is sleeping, it will generate an alarm and it connects the user to the medical personnel directly for diagnosis.  

 

However, we face direct competition from a home health care segment called Raybaby since it works on a similar type of domain and indirect competition from Resmed, Beddit, and Auro.

 

Sleep is basically a function of heart rate and respiration rate. This rules out our competition from the wearable category who provide sleep Quality based on heart rate only. And many of the current options available are only having either of the physiological parameters. So the customer segment for the wearable devices is completely different from that of ours.

    

Majority of the existing options just simply provide the user with the data according to the user’s work and does not provide any suggestion for changing the hygiene. Therefore, our state-of-art innovation falls under such a unique category which would add another dimension in the wireless home health monitoring segment which covers the major pillars of a healthcare industry i.e the home health monitoring segment, light medical diagnosis equipment segment, and service segment industry.