Location: 128 King St., San Francisco, California, United States United States
Founded in: 2013
Stage: Napkin (idea)
Number of employees: 16-30
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Native Advertising That Consumers Trust
San Francisco, California, United States United States
  • About
Company description

Native advertising, as we know it today is broken.There's a lot of noise out there and with ads that lure consumers to click using sensational titles and racy images, consumers are confused as to what information is credible.

inPowered enables brands to find the most credible expert content written about them (reviews/articles by top-ranked journalists) and turn those into native ads that consumers engage with. Promoting expert third-party content (as opposed to brand-generated content) helps with credibility, positive brand affinity and purchase consideration. We believe so strongly in our engagement model that we only charge clients based on consumers engaging with the ad, spending time viewing the content and/ore sharing it socially.

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Business model