• Nir Eyal
• /
• December 1, 2016

Your world is full of placebo buttons

Technology we use makes us feel good and in control, even if it's just in our heads

• Nir Eyal
• /
• November 22, 2016

The way you think about willpower is hurting you

New studies suggest that we’ve been thinking about willpower all wrong. Even worse, holding on to ou

• Nir Eyal
• /
• September 12, 2016

Conquer distractions with this simple chart

With our digital devices buzzing, world events demanding our attention, and more things to entertain

• Nir Eyal
• /
• August 15, 2016

The four people addicting you to technology

Study shows four people addicting you to technology

• Nir Eyal
• /
• February 23, 2014

How To Cope with Your Insane Jealousy Of WhatsApp

What to Do When Others Get More

• Nir Eyal
• /
• November 15, 2013

The new app a secret agent would love

Know your audience? What if you knew what they had for breakfast... 5 minutes before engaging them.

• Nir Eyal
• /
• July 31, 2013

How to boost desire using the psychology of scarcity

It worked for Facebook....but what do they know?

• Nir Eyal
• /
• July 29, 2013

The curse of the network effect

Network effects are great but they don’t ensure a viable business model.

• Nir Eyal
• /
• June 18, 2013

Think you like what you like? Think again

Placebo effect in full effect

• Nir Eyal
• /
• June 10, 2013

Temptation

What makes us want

• Nir Eyal
• /
• April 10, 2013

Why business is addicted to habits

Why business is hell bent on futures

• Nir Eyal
• /
• April 4, 2013

Viral Loops of viral oops?

Time for some growth hack

• Nir Eyal
• /
• February 20, 2013

Designing to reward our tribal sides

Content algorithm enhancing our group activities... Everywhere?

• Nir Eyal
• /
• January 22, 2013

This Will Be the Last Article You Read

Avoid the pitfalls of internet articles

• Nir Eyal
• /
• January 18, 2013

Ways to get people to do things they don't want to do

Use behavior design, including progressive disclosure and purposeful incentives