• Nir Eyal
• /
• March 22, 2018

Want to design user behavior? Pass the ‘Regret Test’ first

What are the ethical responsibilities of companies that are able to manipulate human behavior on a m

• Nir Eyal
• /
• March 9, 2018

Distinction bias: Why you make terrible life choices

There I was, looking at an enormous wall of television screens.

• Nir Eyal
• /
• November 6, 2017

Confirmation bias: why you make terrible life choices

Confirmation bias is a cognitive shortcut that can lead to some pretty horrendous decisions.

• Nir Eyal
• /
• October 17, 2017

Confirmation Bias: Why You Make Terrible Life Choices

Confirmation bias is a cognitive shortcut that can lead to some pretty horrendous decisions.

• Nir Eyal
• /
• July 21, 2017

Here’s how Amazon’s Alexa hooks you

Voice interfaces like Amazon's Alexa are very engaging.

• Nir Eyal
• /
• July 19, 2017

When distraction is a good thing

Distractions are often seen as a bad thing, but that's not always the case.

• Nir Eyal
• /
• May 5, 2017

Tech companies are addicting people! But should they stop?

Do tech companies have a moral responsibility to stop addicting us?

• Nir Eyal
• /
• April 5, 2017

Research reveals how to take a better break

There's a science to taking good breaks

• Nir Eyal
• /
• March 10, 2017

Your ability to focus has probably peaked : Here’s how

Having a hard time focusing lately? You’re not alone. This article provides practical research-backe

• Nir Eyal
• /
• March 7, 2017

How to achieve your goals by creating an enemy

They don’t want you motivated. They don’t want you inspired

• Nir Eyal
• /
• December 16, 2016

How to stay informed without losing your mind

Here's why I’ve decided to give up consuming online news and why I think you should consider doing t

• Nir Eyal
• /
• December 13, 2016

Three pillars of the most successful tech products

Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero.

• Nir Eyal
• /
• December 8, 2016

How two companies hooked customers on products rarely use

The breath went out of me like I’d been punched in the solar plexus

• Nir Eyal
• /
• December 5, 2016

What Do You Do When Someone “Steals” Your Amazing Idea?

People tend to believe ideas are rare things but if a useful insight pops into your head, it’s most

• Nir Eyal
• /
• December 5, 2016

How to build technology that feels like a friend

Amy works just like a human assistant, except she’s not human. It’s an AI bot made by X.ai, a compan