Today's Entrepreneur: Kristin LaSalle

Mitos Suson · August 31, 2015 · Short URL: https://vator.tv/n/3fc1

No. 1 Mistake: Not making a step by step approach.

Today's Entrepreneur is Kristin LaSalle, Co-founder and VP of Marketing at Instamour Inc.. Instamour is a video messaging platform that offers no more bad dates via video profiles and live video chat.  This unique platform allows people to avoid unwanted dates as well as spending less time and money going on bad dates. Their platform changes the way people date because now they have a better idea of who they are meeting ahead of time. They can see if their personalities are a good fit, and if there is any chemistry via a live video chat. 

Instamour Inc. self-categorizes in these areas: Mobile, Online Dating, Location-based, and Video.

Here's a little about LaSalle:

I am a(n): Entrepreneur

Companies I've founded or co-founded: 
Instamour

Companies I work or worked for: 
Swift Capital, See2B

Achievements (products built, personal awards won): 
Techie.com Emerging top 100 Startups

If you are an entrepreneur, why? 
I want to invent something cool.

My favorite startups: 
Drop Box, Living Social, Tasten ,See2B

What's most frustrating and rewarding about entrepreneurship/innovation?

The best part of entrepreneurship / innovation is watching your ideas come to life and watching your company grow from a whiteboard to a full platform. I learned so much from my startup and I'm still learning . I meet new people who are all creative and inspiring and I have an amazing team who are like family to me now. The most frustrating thing about being an entrepreneur is having an amazing app but pitching over and over again to investors who don't understand the potential of your market and space. When you have been bootstrapping for awhile you just want someone to believe in your innovation as much as you do .

What's the No. 1 mistake entrepreneurs make?

Not taking a step by step approach and trying to add too many features or great ideas into a unfinished product at once. Take one idea at a time and build your house log by log don't try to build an estate when you only have the materials for a log cabin .

What are the top three lessons you've learned as an entrepreneur?

1. Don't forget why you started your company always stay humble. 
2. Good marketing is everything , so always build a strong marketing team. 
3. Make sure you hire and network/pitch to people who understand your space.

Full bio

Kristin has been a promotional model and spokesperson for large companies such as Ogilvy & Mather in Manhattan, NY. She is a women's advocate blogger and has been featured on the Today show and CelebrityFitness.com. She has had an extensive career in sales and marketing in the pharmaceutical industry and has been a matchmaker and relationship counselor in Philadelphia. Most recently she has co-founded and is the VP of Marketing for a new company that has released a disruptive video relationship app called Instamour.

Instamour Inc. is competing in the Splash LA competition. The top eight of the competition will compete live on stage at Splash LA on Oct. 15 at Loews Santa Monica Hotel. Register here
 

 



*Want to be included in our Today's Entrepreneur series? Email me: mitos@vator.tv

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Mitos Suson

I produce Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and loving every moment of it!

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Instamour

Startup/Business

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A revolutionary new way to form a real relationship using video technology, and modern communication methods in realtime. We believe the best way to get to know someone is by actually seeing and hearing their personality before meeting. Pictures and text just don't work. With video profiles, instant messaging, photo and video messaging, live video calling, and no unwanted emails, Instamour is the next evolution in mobile dating. 

 

 

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Kristin Lasalle

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