Vator Splash LA 2015 Finalist - Smart Plate

Mitos Suson · December 14, 2015 · Short URL: https://vator.tv/n/412e

Check out Anthony Ortiz's presentation on stage and the judges' feedback

Vator Splash LA Class 2015 cohort SmartPlate (Fitly) is the world’s first connected plate that instantly analyzes everything people eat with up to 99% accuracy while improving efficiency by 80%. Their patent-pending technology deploys advanced object recognition and load sensors to identify & weigh food within seconds. Its automatic tracking system provides the accountability and personalization needed for disease and lifestyle management. SmartPlate will empower users globally to make well-informed dietary decisions that will have a substantial impact on their lives.

Among the judges were Kara Nortman (Partner, Upfront Ventures), Alex Gurevich (Partner, Javelin Venture Partners), Hilary Perchard (VP - Business Development, Sky Media), Larry Marcus (Managing Director,Walden Venture Capital).

Thanks to our main sponsors Wilson Sonsini, KPMG, Javelin Venture Partners, Sky Media, Wavemaker, All Good Living Collective, Bread and Butter Wine, and our co-production partner, Bixel Exchange.

Editor's Note: Our annual Vator Splash Health 2016 conference is around the corner on February 23, 2016 at Kaiser Theater in Oakland. Speakers include Helmy Eltoukhy, PhD (Founder & CEO, Guardant Health), Ryan Howard (Founder & Chairman of the Board, Practice Fusion), Sonny Vu (CEO & Founder, Misfit Wearables), Lynne Chou (Partner, Kleiner Perkins) and more. Join us! REGISTER HERE.

Mitos Suson

I produce Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and loving every moment of it!

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Related Companies, Investors, and Entrepreneurs

Fitly

Startup/Business

Joined Vator on August 13, 2015

More than 2 in 3 adults in America are overweight or obese. This pandemic is growing at a global scale. Traditional weight loss and nutrition programs such as Weight Watchers, Jenny Craig, and Nutrisystem are not sustainable and only provide short-term fixes to a long-term problem. Digital health applications and wearables, on the other hand, are rapidly taking market share from these incumbents. These industries are growing at a 43% CAGR on average with a projected market size of $37B by 2020.

SmartPlate by Fitly, is the only intelligent nutrition platform that sits at the intersection of Digital Health, Artificial Intelligence, and Internet of Things. We differentiate through a ‘hardware assisted A.I.’ approach that will yield a unique dataset to create the most accurate, user-friendly, and scalable nutrition tracking app on the market.

This synergy between Internet of Things, Deep Learning & Connected Health will enable safe exchange of information between users/patients and care-providers.

Javelin Venture Partners

Angel group/VC

Joined Vator on January 23, 2014

Invests in early-stage tech companies with incredible potential, managed by teams of energetic, trustworthy and capable leaders. Key focus areas include digital media, Internet commerce, mobile and healthcare IT. Javelin looks for advanced bleeding-edge innovations, where the addressable market size is substantial and strong competitive advantages exist. A typical investment is between $1 to $4 million, with reserves for follow-on investments. In addition, Javelin also considers smaller seed investments for unique companies just getting started. Located in downtown San Francisco, while invests throughout the world. Javelin is a very active investor with a long-term outlook and the objective of creating substantial value.

Walden Venture Capital

Angel group/VC

Joined Vator on January 23, 2014

Walden Venture Capital targets Sprout Stage™ investments. We seek products or services with mass-market potential and powerful underlying technologies taking active supporting roles typically as first institutional investors. Our target sectors are digital media and cloud services for consumers and enterprise. We care deeply about Founders and Management and work diligently to help manifest their vision. Our portfolio includes leaders in music, mobile, internet media and breakthrough cloud services.

Upfront Ventures

Angel group/VC

Joined Vator on July 25, 2014

Upfront Ventures, previously GRP Partners, is an LA based Venture Capital firm that focuses on early stage investments (mostly Seed & Series A).

GRP, rebranded as Upfront Ventures in June 2013, has been operating since 1996, making investments in tech companies like Overture, CitySearch, BillMeLater, Envestnet, DealerTrack, CyberSource, Qualys, and HDI in that time. For the firm, the rebrand represents its movement toward a new, 21st-century style of investing, emphasizing openness and transparency.